Inbound Marketing FAQs
What are Examples of Inbound Marketing?
Examples of inbound marketing include:
- Blog Content Marketing– this is one of the most common examples of inbound marketing in the world for one great reason – it’s three times more effective at generating sales leads than traditional marketing.
- Social Media Marketing– Social media allows you to push leads through your website using coupon codes, links to exclusive offer pages, and limited-time deals. Finally, it is a conversational tool for your users.
- Email Marketing- Email marketing carries the greatest potential for revenue and growth of all content marketing strategies. Email allows you to retarget users who have made a purchase previously, who have abandoned their cart, or visit your site often. It allows you to offer incentives, provide value through free content, and stay in front of the competition. Email marketing can increase your conversion rate by as much as 53%.
What Does Inbound Marketing Mean?
Inbound marketing refers to marketing methods that take place after a visitor reaches your website.
If you think about traditional marketing methods like television or radio commercials, print advertisements in magazines or newspapers, paid advertising on websites (like banner ads), or PPC ads on Google and other search engines-these are all shown to potential customers before they probably know anything about a business. They usually aren't directly targeted, and may reach a very wide audience, but don't result in many conversions.
Inbound marketing refers to any marketing that takes place after someone has already visited your website, or shown an interest in your service. This marketing strategy is much more targeted, and focuses on conversions rather than appeal. It also usually involves newer methods like content marketing, email, social media, video, and more. So instead of trying to get visitors with advertising, inbound marketing focuses on making the most of the visitors you already have.
Can You Use Tumblr for Inbound Marketing?
Tumblr is best described as a social networking site, blogging platform and content curator rolled into one. Although it's not as popular as Facebook or Twitter, it is a formidable social media marketing tool in its own right.
Please note that your Tumblr blog should complement, rather than carry the entire weight of, the rest of your marketing campaign.
However, there are businesses that work well with Tumblr's emphasis on visually appealing content. Web designers, graphic artists, and even animators have been known to use the site to show off their skills and land paying jobs.
How Much Does Inbound Marketing Cost?
Inbound marketing pricing depends on the marketing methods you invest in, and the amount of time and resources you put behind them. If you are only blogging or doing basic SEO, you may handle this in-house and pay nothing at all. But if you wish to do every inbound marketing method available, some agencies may ask for you to pay hundreds or even thousands of dollars per month.
At Inbound Marketing Inc., we know how to wisely invest your budget in inbound marketing efforts that will dramatically drive up your return on investment. We understand that your budget may be limited, and we're determined to make the most of your money. Our team of experts with work closely with you to create compelling content, build links to your website, and make the most of each and every visitor. Contact us today for a free quote.
Can I Use Inbound Marketing for a Small Business?
You don't have to be a Fortune 500 company or have more than 100 employees to do inbound marketing. Some of the most successful inbound and content marketing efforts out there have been accomplished by a small business with less than 10 - or even just two or three - employees.
As the cost of traditional marketing methods rises, inbound marketing strategies such as content marketing, social media, and email are becoming vital for small businesses.
However, it can be extremely difficult to invest your personal resources and time into marketing. That is why we are here to help. We will create a custom inbound marketing plan that will work for the budget and goals of your small business.
Can I Use WordPress for My Website?
WordPress has become one of the most popular ways to create and manage any kind of website. From ecommerce stores to blogs to small business sites, WordPress can do it all.
WordPress easily integrates with important software like Google Analytics, and has a variety of plugins that can help make your site run most effectively!
Ultimately, what matters the most is not the content management system you choose, it is the quality of your marketing efforts and strategy.
What are the Top Inbound Marketing Tactics?
There are many inbound marketing strategies available, but some of the most popular are:
How Much Does a New Website Cost?
Unfortunately, there is no one answer to the question of "what does a website cost?" If you know you need a new website for your business, and aren't sure how much you should prepare to spend, we unfortunately can't tell you.
The price of your website will vary based on the number of pages contained, the CMS (content management system) it uses, the amount of design that needs to go into your logo or site appearance, the number of products that need to be added, any extra development... and the list goes on and on.
The best way to determine how much your project may cost is to contact website design specialists to get a custom quote. We are more than happy to work with your budget and customize a package just for you!