What Are Backlinks and How Do They Benefit Your Company?

Are you looking to build on your website's visibility within search engine result pages? Do you feel you've tried everything and don't know where to turn next?  You may have been improving your search engine optimization (SEO) strategy through great techniques such as adding long-tail keywords, optimizing title tags and meta descriptions, writing longer, more relevant content, or inserting internal links.  However, along with these great techniques, and many more, there is a...
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Posted in SEO

How Can I Increase My Website’s Speed?

Don’t you just hate that swirling circle that shows a page you just click on is loading? Pay attention to how long you are willing to wait for a page to load before just clicking the back button and finding a different source. It might take less time than you realize. With the increase in technology and social media use, the average person’s attention span is getting shorter and shorter. Those first few seconds of loading are critical.  The faster your website loads, the more likely ...
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How Will Alexa Change Internet Marketing

From Star Trek and Beyond to Alexa and Internet Marketing If anyone remembers LCARS from Star Trek: Next Generation, you are familiar with voice search assistance. In the Star Trek: Next Generation world, LCARS was the computer operating system that was voice search enabled and helped the crew of the Enterprise collect data. However, what seems like relatively "new" technology has been around for ages!  Much like what LCARS did for the fictional crew in the 80s and 90s, Alexa is ...
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Benefits of PPC Advertising for your Ecommerce Business

There are many benefits of PPC advertising, for any business, but especially for e-commerce.  However, let’s start with the most important thing: What exactly is PPC?  PPC stands for Pay-Per-Click. This means exactly what it says - you pay for each click on your advertisement. You don’t pay for website traffic that you don’t get!  This facilitates customers to your website in a way that you control, rather than relying on customers happening upon your store organically.&...
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So There’s Google, What About the Others?

Google has become a household name since its conception in 1998.  The company has become so massive that its name is synonymous with “search” for some people; you don’t look things up, you Google them. It’s not just a search engine anymore;  Google owns a variety of sub-companies in several business spaces. For an entire generation, Google is the end-all-be-all of search engines, and you might not be alone in wondering if Yahoo is still even a thing. In this article, we’ll take ...
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How To Define And Set SMART Marketing Objectives

Think back to how you typically spend New Year’s Day. It’s a fun and exciting time spent with family and friends where you look towards the endless possibilities of the year to come.  Aside from the champagne, food, and festivities, it’s become common practice to set your new year’s resolutions. As good intentioned as they are, more often than not by the time February rolls around that mental checklist of life-changing ventures is nothing but a distant memory.  Often times the d...
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Psychological Principles to Apply to Marketing

The Role of Psychology in Marketing: Use Psychology to Improve Your Marketing Did you ever wonder why sometimes it feels like people who understand others make the best marketers? You may watch your coworkers using basic principles to increase the sales of their products or secure more clients. It’s likely that they’ve discovered the role of psychology in marketing. Wait, will all your years of analyzing serial killers and reality TV stars during late-night TV binging actually help you be...
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The History Of Internet Marketing

The digital age has led to new opportunities for business owners around the world.  As of 2021, there are over 4 billion active internet users. With this many potential customers, businesses have increasingly focused on internet marketing to bring potential clients to their websites.  But what is the history of internet marketing? This post will help you understand the history of digital marketing, and give you insight into internet marketing decisions from the past that have sh...
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Posted in SEO

How To Know What Keyword Match Type To Use

Why Does Keyword Match Type Matter? When it comes to the success of your ad campaign, using the proper keyword match type may play a much larger role than you’d think. After you’ve spent hours, or maybe even days, setting up that perfect ad campaign that is going to shatter your quarterly goals, all that’s left to do is to get your ad in front of your audience. So how do you make sure the right people see your ad? That is where having the right keyword match type comes in! (more…)
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Should Your Business Advertise On Snapchat?

The world of social media is a wild, ever-changing frontier of possibilities for advertisement. And if you’re a marketer, you know how important it is to keep up with the latest online trends and platforms. Enter Snapchat, one of the leading social media networks in the world - and one of the youngest as well.  With over 46 million active monthly users in the US, Snapchat has certainly made a case for being the hottest social media platform of the year. But should you, as a marketer, ta...
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