Why Is It Important to Consider User Intent?

The internet provides users with an overwhelming amount of information right at their fingertips. That said, user intent has become exceedingly more relevant as Google tries to sort through trillions of gigabytes of data to deliver the most relevant information to user questions.  Understanding user intent, search intent and other types of user intent are relevant to everyone because more data is added to Google and other search engines every second. To find the information you need and...
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Posted in SEO

SEO for Holidays: How to Target Seasonal SEO

The holidays pose tremendous potential for many industries, which are often met with increased ad spending, targeted messages, and unique strategies to capture the public's interest in gift-giving and partying. Most companies understand the potential the holidays have for their business, but what about when it relates to your search engine optimization (SEO) strategy? What steps does a company need to take to convert the hundreds of thousands of customers who headed to the Internet for their ...
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Posted in SEO

How To Advertise on Podcasts As They Rise in Popularity

The 21st century has seen a lot of technological advancements, and along with this comes the opportunity for new and improved marketing tactics.  Podcasts are one of the newer social media adaptations that marketers are currently starting to see the value in when it comes to brand awareness and advertising in general. Influencer marketing has become a strong marketing channel on its own within the last decade, with the majority of marketers finding this tactic effective as a whole. ...
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What is Evergreen Content and Why is it Important?

How to create content that lasts  Creating content for a website can be an arduous task. From researching the topic, to seeing if competitors have written the same thing, to carefully crafting the text to sound just right: a lot of effort is put into every page on your website.  What is even worse is when your piece of art goes out of date, and you have to start the entire process over again with a now-relevant topic.  There is a way, however, to create content that stan...
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Your Business Needs SEO and This Is Why

Regardless of the size of the business or industry you’re in, every business needs SEO. “Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition.”  Now more than ever, people are using the Internet to find all types of products and companies. Think, when was the last time you needed to find the closest doctor? You probably sea...
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Posted in SEO

Is Instagram The New Business Site of Choice?

Social media has evolved dramatically over the past few years.  Often, we do not know where to begin when it comes to choosing a social media marketing strategy for our businesses.  Lately, the question on everyone’s lips has been whether Instagram is the new business site of choice? With over 1 billion active users on Instagram, you could potentially be missing out on an audience that could be a perfect fit for your business!  (more…)
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What Are Backlinks and How Do They Benefit Your Company?

Are you looking to build on your website's visibility within search engine result pages? Do you feel you've tried everything and don't know where to turn next?  You may have been improving your search engine optimization (SEO) strategy through great techniques such as adding long-tail keywords, optimizing title tags and meta descriptions, writing longer, more relevant content, or inserting internal links.  However, along with these great techniques, and many more, there is a...
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Posted in SEO

How Can I Increase My Website’s Speed?

Don’t you just hate that swirling circle that shows a page you just click on is loading? Pay attention to how long you are willing to wait for a page to load before just clicking the back button and finding a different source. It might take less time than you realize. With the increase in technology and social media use, the average person’s attention span is getting shorter and shorter. Those first few seconds of loading are critical.  The faster your website loads, the more likely ...
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How Will Alexa Change Internet Marketing

From Star Trek and Beyond to Alexa and Internet Marketing If anyone remembers LCARS from Star Trek: Next Generation, you are familiar with voice search assistance. In the Star Trek: Next Generation world, LCARS was the computer operating system that was voice search enabled and helped the crew of the Enterprise collect data. However, what seems like relatively "new" technology has been around for ages!  Much like what LCARS did for the fictional crew in the 80s and 90s, Alexa is ...
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Benefits of PPC Advertising for your Ecommerce Business

There are many benefits of PPC advertising, for any business, but especially for e-commerce.  However, let’s start with the most important thing: What exactly is PPC?  PPC stands for Pay-Per-Click. This means exactly what it says - you pay for each click on your advertisement. You don’t pay for website traffic that you don’t get!  This facilitates customers to your website in a way that you control, rather than relying on customers happening upon your store organically.&...
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