What is AI Generated Content: 10 Pros and Cons

what is ai generated content

Artificial intelligence (AI) generated content has been a hot topic in recent years. While some steer away from digital content, others have recreated their strategies to implement AI-generated copy into their content marketing. In this guide, we’ll answer:

  • What is AI generated content?
  • What are the types of AI generated content?
  • What are the benefits of using AI generated content?
  • And more!

What is AI generated content? 

AI-generated content refers to all types of written content created by a machine. It is used to create short text to longer copy on websites and social media. AI-generated content is used by digital marketers and content writers to create multiple forms of content in a timely and cost-effective manner.

How does AI generated content work?

First, you need to find an AI-generation tool. There are many tools to choose from online which offer free and paid services. You can then input the keywords and topics you want to include in your copy. AI writing tools can create anything from an outline to an entire blog post.

AI content writing tools scan the web to gather information that best matches your topic. It constructs content based on the information that it compiled on the internet.

What are the types of AI generated content?

AI writing tools can help digital marketers create various online content, which includes:

  • Blog posts
  • Longform articles
  • Ad copy
  • Social media posts
  • Headlines
  • Product descriptions
  • Email content
  • Landing pages

The purpose of AI generated content

Contrary to what many believe, AI-generated content does not replace content writers. It is a tool that assists writers when they experience writer’s block or need inspiration to write compelling copy. AI-generated content acts as a guideline that writers follow to support their content.

The pros and cons of AI generated content

To help you make an informed decision before diving into assisted writing tools, here are the benefits and disadvantages of using AI-generated content.

5 pros of AI generated content

1. It’s fast 

Content writers take between two to four hours to write a 1000-word article. Complex topics can take even more time to complete to allow writers to research, fact-check, and proofread their content.

AI writing tools can generate a 1000-word article in just a few minutes. AI-generated content might be ideal for businesses that post daily content and need quick turnaround times.

2. Reduce costs

There are a range of AI-generated content tools available online. You have the option to choose between free and paid AI writing tools. Depending on your needs or goals, you can use a free or paid tool.

While free writing tools seem like a great option, paid AI writing tools offer more benefits and services. It checks your spelling and grammar as well as detects plagiarised content.

3. Easy-to-use

Research can take a few hours to gather information, create an outline and find relevant sources and information. After you are done writing, you also have to spend time editing and proofreading content.

With AI-generated content, all you need to do is insert your topic and keywords and wait for the tool to produce researched content. This makes it easy to use and understand for everyone on your team.

4. SEO-optimized content

Since AI writing tools use your keywords and phrases to create copy, they can pull information from high-ranking content. You’ll have content that matches the most relevant searches and user intent.

It allows you to create SEO-optimized content that can rank high on Google SERPs. You will have relevant content that best matches your topic and keywords.

5. Inspire your creativity

Even the most seasoned writers face writer’s block. When hitting this stumbling block, AI writing tools can provide assistance such as outlines and introductions.

Content writers can draw inspiration from these outlines, headings, and introductions to spark creativity. This can help them overcome the obstacle and still create unique content.

5 cons of AI generated content

1. Difficulty understanding content and context

AI writing tools are a great way to draw information from the internet to compile informative copy. However, it is restricted when understanding content and context.

Often, content can have double or hidden meanings that AI tools cannot decipher. It can only create content from readily available information.

2. Lack of humanistic tones

Humans have the ability to write in various tones and styles to create meaning and feeling. A writer has the skills to channel emotion and connect with their audience using only words.

AI writing tools on the other hand create factual content devoid of feelings or humanistic tones. It cannot create supporting tones or creative writing that draws readers or creates interest.

3. Misleading information

We know that not everything you read online or on social media is true. However, AI-generating content tools might not know that. It draws any matching information without fact-checking if the content is reliable.

Without checking information, you can end up with misleading information. Inaccurate information can harm users, break the trust between your brand and customers, and create a negative impression of your business.

4. Biased content

AI writing tools often change content from negative to positive. While writing in a positive tone is a plus, it can change the meaning of the information you want to provide.

Biased content is also a form of misinformation and obscure content that can give your brand a negative impression. It can stop your audience from relying on you for reputable and accurate information.

5. Lack of quality content

Not all AI-generated content is created with the best quality copy. One day you might have well-researched content, while on others, it can lack quality and reliable sources.

This affects the quality of the content you add to your website. It can affect the time users spend on your site or limit interaction that will prevent them from using your services.

Integrate AI for an effective digital marketing strategy

Step into the future by adding AI-generated content to your digital marketing strategy. At Inbound Marketing Inc., you have access to a team of marketing experts who can help you fully integrate AI into your website and content creation.

Contact us online or call us at 888-675-9886 today!

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