Traditional marketing techniques, also known as outbound marketing, still have a presence in a largely digital world. However, the popularity is decreasing significantly due to the cost and risks associated. Most traditional marketing efforts have a long timeline from creation to delivery, and some traditional marketing techniques are simply outdated. Some examples of traditional marketing techniques include television commercials, billboards, and newspaper ads. If you like your traditional m...More
Month: October 2017
What Is a Microsite and Do I Need One?
Websites are a great way to showcase your company, expand your reach, and capture leads for your business. For some businesses, however, their company grows to a point where they have additional needs that can’t be met with their original website. The solution to the problem isn’t always as simple as just adding new pages – the most worthwhile solution is to create a microsite. Microsites are used when your business has a specific need that should be separate from your business site. Your micr...More
Why CRO Is Just as Important as SEO
Marketing spend is one area that you shouldn’t skimp on – after all, your allotted marketing budget determines how much you can advertise, what strategies you can implement, and overall, how much brand awareness and revenue you drive for your company. If you made the smart decision to spend a portion of your budget toward improving the digital presence of your business with search engine optimization (SEO) and search engine marketing (SEM), it’s money well spent – however, you should also consi...More
Blogging Isn’t Important – It’s Necessary!
Of marketers that blog, 82% say they receive a positive return-on-investment from their inbound marketing activities. When you own a business, how you connect with your target audience online is half of the battle. You might have the most amazing product that could revolutionize the way people live, but if no one knows about it, you won’t make sales. There will always be a handful of customers that will have a deeper knowledge of your products because they have already done extensive web resea...More
Why Every Marketing Campaign Should Use A/B Testing
When you first created your website, you designed pages with text, links, images, and buttons you felt would generate the most traffic. But, creating a successful website is an ongoing process that requires you to constantly make edits, updates, and adjustments in order to bring in new customers and generate leads. That's where A/B testing becomes crucial to your marketing campaign. If you’re interested in improving the user experience on your website and increasing sales or conversions, it is ...More
What are Long-Tail Keywords and How Can They Help my Inbound Marketing Campaign?
Keywords are one of the most important parts of your marketing campaign. Without them, you won’t be able to reach your target audience, or rank in search engines for the keywords your audience is looking for. Though basic keywords are important, long-tail keywords or keyword phrases are even more important. On this page, we’ll take a look at long-tail keyword research - a powerful kind of search term that can lead to more conversions, lower your costs, and drive your specific target market to ...More
How to Optimize Content for Target Keywords
No matter what industry you work in, gathering target keywords can make or break your marketing campaign. Your target keywords allow you to attract your most qualified audience to your website and let Google know that you’ve created content specifically for your audience. But before you implement your target keywords in your content, you have to find them first. Keyword research can sometimes be a daunting task, but with the right tips and tools, you can find the perfect keywords to increase y...More
33 Internet Marketing Terms to Know
Do you currently have an Internet marketing campaign, but want to learn more about the terminology used in the industry? Or is your business interested in creating an internet marketing campaign, but aren’t sure about the slang used by the professionals? We’re here to help. Here’s our guide to 27 Internet marketing terms you should know - including their definition and their importance in the world of Internet marketing. Let’s start with the basics of Internet marketing In this section, we’ll c...More
9 Tips for Writing Better Content
It’s no secret that content is a huge factor when it comes to search engine rankings. Not only does content affect your ranking in search engine results pages, but it’s also what searchers come to your site for. You want your content to meet the needs of visitors to your site, whether it’s to learn more about a topic, get their questions answered, or to make a purchase. Every business wants to create the best and most relevant content for searchers in their target industry and beat out the com...More
5 Tips to Improve your Email Marketing Strategy
With so many forms of communication out there, many people think that email marketing is long-gone, but it’s more important now than ever! Email is required in multiple areas of the Internet including creating social accounts, loyalty programs, and signing up for online shopping accounts. The main reason email has lasted as long as it has, and will continue to thrive, is because email is the main way to get your information directly to who wants to see it. It also ensures that they receive it ...More