Novelty Domains and SEO

Over the past few years, you may have seen a top level domain name that was used creatively to spell out something within the URL itself. Sites like or for example ("Google it") are examples of novelty domains. These are pretty cool, however, there is a very important issue that these domains have. The top level domain (the .ly or .it) may be country specific. Google geotags these domains to the specific country they are thought to only be in. This means you may not actually...
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