"How often should businesses post on social media?" For any business kick-starting a new social media campaign, posting frequency is a question without a definitive answer. You know advice articles typically tell you to create new content often — but what does that mean? While you want to maintain an active profile, you don’t want to overload your followers either. So, how do you find a balance between promoting your brand just enough, but not too often that you appear inactive or overly enthu...

Facebook has more than two billion active users, making it one of the world’s biggest social media networks. It’s also one of the most competitive, especially when it comes to earning likes and comments on your company’s posts. So, how can you increase engagement on Facebook? Use these eight simple strategies! (more…)