How To Advertise on Podcasts As They Rise in Popularity

The 21st century has seen a lot of technological advancements, and along with this comes the opportunity for new and improved marketing tactics.  Podcasts are one of the newer social media adaptations that marketers are currently starting to see the value in when it comes to brand awareness and advertising in general. Influencer marketing has become a strong marketing channel on its own within the last decade, with the majority of marketers finding this tactic effective as a whole. ...
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What is Evergreen Content and Why is it Important?

How to create content that lasts  Creating content for a website can be an arduous task. From researching the topic, to seeing if competitors have written the same thing, to carefully crafting the text to sound just right: a lot of effort is put into every page on your website.  What is even worse is when your piece of art goes out of date, and you have to start the entire process over again with a now-relevant topic.  There is a way, however, to create content that stan...
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Your Business Needs SEO and This Is Why

Regardless of the size of the business or industry you’re in, every business needs SEO. “Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition.”  Now more than ever, people are using the Internet to find all types of products and companies. Think, when was the last time you needed to find the closest doctor? You probably sea...
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Posted in SEO

Is Instagram The New Business Site of Choice?

Social media has evolved dramatically over the past few years.  Often, we do not know where to begin when it comes to choosing a social media marketing strategy for our businesses.  Lately, the question on everyone’s lips has been whether Instagram is the new business site of choice? With over 1 billion active users on Instagram, you could potentially be missing out on an audience that could be a perfect fit for your business!  (more…)
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What Are Backlinks and How Do They Benefit Your Company?

Are you looking to build on your website's visibility within search engine result pages? Do you feel you've tried everything and don't know where to turn next?  You may have been improving your search engine optimization (SEO) strategy through great techniques such as adding long-tail keywords, optimizing title tags and meta descriptions, writing longer, more relevant content, or inserting internal links.  However, along with these great techniques, and many more, there is a...
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Posted in SEO

How Can I Increase My Website’s Speed?

Don’t you just hate that swirling circle that shows a page you just click on is loading? Pay attention to how long you are willing to wait for a page to load before just clicking the back button and finding a different source. It might take less time than you realize. With the increase in technology and social media use, the average person’s attention span is getting shorter and shorter. Those first few seconds of loading are critical.  The faster your website loads, the more likely ...
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How Will Alexa Change Internet Marketing

From Star Trek and Beyond to Alexa and Internet Marketing If anyone remembers LCARS from Star Trek: Next Generation, you are familiar with voice search assistance. In the Star Trek: Next Generation world, LCARS was the computer operating system that was voice search enabled and helped the crew of the Enterprise collect data. However, what seems like relatively "new" technology has been around for ages!  Much like what LCARS did for the fictional crew in the 80s and 90s, Alexa is ...
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Benefits of PPC Advertising for your Ecommerce Business

There are many benefits of PPC advertising, for any business, but especially for e-commerce.  However, let’s start with the most important thing: What exactly is PPC?  PPC stands for Pay-Per-Click. This means exactly what it says - you pay for each click on your advertisement. You don’t pay for website traffic that you don’t get!  This facilitates customers to your website in a way that you control, rather than relying on customers happening upon your store organically.&...
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So There’s Google, What About the Others?

Google has become a household name since its conception in 1998.  The company has become so massive that its name is synonymous with “search” for some people; you don’t look things up, you Google them. It’s not just a search engine anymore;  Google owns a variety of sub-companies in several business spaces. For an entire generation, Google is the end-all-be-all of search engines, and you might not be alone in wondering if Yahoo is still even a thing. In this article, we’ll take ...
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How To Define And Set SMART Marketing Objectives

Think back to how you typically spend New Year’s Day. It’s a fun and exciting time spent with family and friends where you look towards the endless possibilities of the year to come.  Aside from the champagne, food, and festivities, it’s become common practice to set your new year’s resolutions. As good intentioned as they are, more often than not by the time February rolls around that mental checklist of life-changing ventures is nothing but a distant memory.  Often times the d...
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