Psychological Principles to Apply to Marketing

The Role of Psychology in Marketing: Use Psychology to Improve Your Marketing Did you ever wonder why sometimes it feels like people who understand others make the best marketers? You may watch your coworkers using basic principles to increase the sales of their products or secure more clients. It’s likely that they’ve discovered the role of psychology in marketing. Wait, will all your years of analyzing serial killers and reality TV stars during late-night TV binging actually help you be...
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The History Of Internet Marketing

The digital age has led to new opportunities for business owners around the world.  As of 2021, there are over 4 billion active internet users. With this many potential customers, businesses have increasingly focused on internet marketing to bring potential clients to their websites.  But what is the history of internet marketing? This post will help you understand the history of digital marketing, and give you insight into internet marketing decisions from the past that have sh...
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Posted in SEO

How To Know What Keyword Match Type To Use

Why Does Keyword Match Type Matter? When it comes to the success of your ad campaign, using the proper keyword match type may play a much larger role than you’d think. After you’ve spent hours, or maybe even days, setting up that perfect ad campaign that is going to shatter your quarterly goals, all that’s left to do is to get your ad in front of your audience. So how do you make sure the right people see your ad? That is where having the right keyword match type comes in! (more…)
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Should Your Business Advertise On Snapchat?

The world of social media is a wild, ever-changing frontier of possibilities for advertisement. And if you’re a marketer, you know how important it is to keep up with the latest online trends and platforms. Enter Snapchat, one of the leading social media networks in the world - and one of the youngest as well.  With over 46 million active monthly users in the US, Snapchat has certainly made a case for being the hottest social media platform of the year. But should you, as a marketer, ta...
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