Today, online advertising rules the roost and Google AdWords is the undisputed kingpin. It's the powerhouse behind the ads that pop up when you search for your favorite sneakers or those that mysteriously appear on your social media feed, tailored just for you. And to navigate this sprawling realm of digital advertising effectively, one needs more than just curiosity— they need mastery.
AdWords certification is more than a badge or a certificate. It is a display of your dedication to masterin...
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PPC/Internet Ads
How Do Facebook Ads Work?
After Google and YouTube, Facebook is the third most visited website in the world. And with a total of 2.91 billion monthly active users on Facebook — out of which 1.6 billion log in every day — it’s easy to see why Facebook is a required component of any social media marketing strategy.
Despite the pressure on Facebook to change its advertising policies, the platform is still growing. Over 3 million businesses use Facebook ads with 40% of them finding it the most profitable paid channel. So,...
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What is Performance Marketing?
Performance marketing, digital performance marketing, or performance media marketing, is a digital advertising strategy you can use to optimize your advertising spend and drive more measurable results.
This strategy saves you money by ensuring you only pay performance service providers like influencers and affiliates when they deliver specific performance metrics, such as clicks and conversions.
A performance marketing campaign is ideal when you’re targeting clear-cut audiences and have pre-...
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Benefits of PPC Advertising for your Ecommerce Business
There are many benefits of PPC advertising, for any business, but especially for e-commerce.
However, let’s start with the most important thing: What exactly is PPC?
PPC stands for Pay-Per-Click. This means exactly what it says - you pay for each click on your advertisement. You don’t pay for website traffic that you don’t get!
This facilitates customers to your website in a way that you control, rather than relying on customers happening upon your store organically.&...
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How To Know What Keyword Match Type To Use
Why Does Keyword Match Type Matter?
When it comes to the success of your ad campaign, using the proper keyword match type may play a much larger role than you’d think. After you’ve spent hours, or maybe even days, setting up that perfect ad campaign that is going to shatter your quarterly goals, all that’s left to do is to get your ad in front of your audience. So how do you make sure the right people see your ad? That is where having the right keyword match type comes in!
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