There are many benefits of PPC advertising, for any business, but especially for e-commerce.  However, let’s start with the most important thing: What exactly is PPC?  PPC stands for Pay-Per-Click. This means exactly what it says - you pay for each click on your advertisement. You don’t pay for website traffic that you don’t get!  This facilitates customers to your website in a way that you control, rather than relying on customers happening upon your store organically.&...

Why Does Keyword Match Type Matter? When it comes to the success of your ad campaign, using the proper keyword match type may play a much larger role than you’d think. After you’ve spent hours, or maybe even days, setting up that perfect ad campaign that is going to shatter your quarterly goals, all that’s left to do is to get your ad in front of your audience. So how do you make sure the right people see your ad? That is where having the right keyword match type comes in! (more…)