Inbound Marketing for SaaS: The 5+ Things You Need to Know

A SaaS company meets with a new client, the results of an inbound marketing campaign
If you operate a business in the software as a service (SaaS) industry, you know it’s crucial to choose the right digital marketing strategy. That’s why more companies in the sector make inbound marketing their primary approach for earning sales, retaining clients, and more. Inbound marketing for a SaaS organization is an ideal option because it focuses on attracting — and maintaining — the interest of clients rather than resorting to old marketing tactics that push your company onto consumer...