What is a Slug & How to Optimize It

If you are new to SEO, you may have seen the term “slug” thrown around without seeing a good definition for it. In this article, we’ll cover everything you need to know about slugs, including what a slug is, why slugs are important, and how you can optimize them for your website. As you’ll see, optimizing your slugs is an easy and effective way to improve your website’s SEO.  What is a Slug? The term ‘slug’ originated on WordPress and is used to describe the part of a URL that comes after the ...
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How to Use Twitter to Boost Your SEO Rankings

In 2015, Google and Twitter made a pivotal agreement that gave Google full access to Twitter’s stream of information referred to as “the firehouse.” This decision allowed the search engine to start indexing tweets directly in the search results, meaning that using Twitter to boost SEO rankings became important for brands and businesses. Here are a few tips for taking advantage of this partnership to build your brand on Twitter and make it more accessible on the search engine results page. Ho...
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Build a Competitive Twitter Campaign for your Business

Most marketers use Google, Facebook, and Bing for Ads, yet there are thousands of users on Twitter every day that you may be missing out on. You may already know how to run an effective campaign for Google or Bing, but what does it take to run a great Twitter campaign? This guide will show you where to start in planning your Twitter marketing strategy, what steps you can take to break down the process, tips for making your own retweet-worthy content, and what you have to do to get the resu...
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How Meta Descriptions Benefit Your Site

Great website content is one of the top-ranking factors for a web page, but even the best content for an audience sometimes cannot be found by a user when other factors are not optimized. From the start, users a lot of times will need to click on a link to land on your web page and begin consuming your content. In most cases, they are given available links to click on when they type in a search query with keywords of the topics they are interested in finding answers for. While great content m...
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Rake in the Likes (and Revenue) With Social Media Services

Today, social media sites have more than 5 billion active users, and 91% of companies use social media. That means that both your potential customers and your competition are most likely on social sites. Clearly, social media is an opportunity you don’t want to miss out on. Professional social media services can help you boost engagement, leads, and sales. Keep reading — or contact us — to learn how. (more…)
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How PPC Services Can Be the Secret Sauce of Your Digital Marketing Strategy

Want to quickly boost brand awareness, leads, and revenue? Pay-per-click (PPC) advertising services can help. While you establish organic rankings with search engine optimization (SEO), pay-per-click (PPC) ads work quickly to boost exposure and results for your business. In fact, 65% of high-intent searches lead to an ad click. Curious how PPC services can work for you? Keep reading, or contact Inbound Marketing Inc. to speak with a strategist! (more…)
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Your Quick Guide to Social Media’s Benefits for Business

With so many different marketing tactics to choose from, it may seem difficult to justify a social media marketing campaign, too. When you discover social media’s benefits for business, however, it’s easy to understand why social media is worth the investment. Billions of users turn to social media networks, like Twitter, Facebook, and Instagram every day. Can your business afford to miss out on reaching these prospective clients? No matter your company’s size or industry, you don't want to s...
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7 Email Marketing Types That’ll Revolutionize Your Campaign

Email marketing is an excellent way to build brand trust while communicating any crucial information fast. While a letter in the mail may go overlooked, an email is a surefire way to grab your audience’s attention. Emails are fast, easy to access, and convenient. There are a ton of email marketing types, however. With so many different approaches to this vital marketing tactic, you may find yourself wondering how to craft the most successful messages with the highest open and click-through...
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How to Build a Social Media Strategy for Your B2B That Works

When you think about social media marketing, you’re likely to think of business-to-consumer (B2C) companies. That doesn’t mean you can’t develop a social media strategy for your business-to-business (B2B) operation, though. Developing an effective social media strategy can be a game changer for your B2B marketing plan. Whether you’ve steered away from social media networks due to a fear of failure or a lack of information, you can launch and benefit from a social media campaign now. Keep r...
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