YouTube is the world’s second-largest social media platform and an excellent avenue for building your business. This is why it’s important to learn how to create a business YouTube channel. YouTube is also the social media platform users in the US trust most for finding and purchasing products. Now, that’s a powerful stat if you have a business!

Benefits of business YouTube channel

A positive social media presence is essential to any business, and video content and marketing go hand in hand.

Users love video content, and video content is an influential marketing tool.
Videos build brand trust as users have a visual of how companies, products, and services work.
Videos are a highly informative medium and set you up as an authority in your industry.

13 tips on how to create a business YouTube channel

Navigate how to create a YouTube channel for your business with these 13 actionable tips:

1. Create a business account on Google

Google owns YouTube, so you don’t need a separate account to create your YouTube channel. Create a business account on Google to keep your professional and personal communications organized and to unify your brand across all channels.

2. Set up a YouTube channel for your business

Start with all the basics once you have set up your business account on Google. Head to YouTube and follow these easy steps:

Sign in to YouTube using your Google Business account.
Click on your profile picture and hit “‘Create a Channel.”
Choose a channel name and set your profile and banner images.
Then, complete your “About” section. Describe your business in a short, punchy sentence. You can also include one or two links and your contact information. End things off with a solid CTA.

3. Research the market

Search YouTube to draw inspiration from brands similar to yours! Research the market to see what your competitors are and how you can carve your niche.

What works for your competitors? Are there any gaps in your competitors’ content that you can fill? Is there a segment of the market they still need to target? Evaluating these questions gives a clearer idea of what you can do with your channel.

And remember, trends are great, but you also want to find a way to be authentic and stand out from your competitors.

4. Know your content type

Establish a vision for your content and know what content you want to create. Do you want to produce video podcasts or focus on product overviews? Will you have instructional content or feature guests on your channel a lot? Will you vlog or livestream?

An engaging channel usually features a variety of content types, but you want to zoom in on your forte first, and then branch out from that focal point.

5. Have a professional setup

Users are spoilt for choice regarding quality content — crisp videos, awesome sets, high-quality audio, and interesting content. So even though there are initial costs, investing in quality recording equipment is essential.

Shop for a good camera, tripod, chargers, microphones, lighting setup, and editing software. Also, shop around for some decor for your dedicated recording/ workspace!

6. Create a trailer

Once you have a reliable recording setup, it’s time to start creating content! A good start is a trailer for your channel. Trailers serve as an introductory video, giving viewers an overview of who you are and a taste of what’s coming with your content. Keep your trailer short and sweet.

7. Become a content creator

This is where you want to shine! Your video content speaks for your brand. It’s how your viewers interact with you. Video content is the whole point of a YouTube channel and the subject, quality, and consistency of your videos will keep your viewers engaged.

Here are a few ideas on how you can format videos or what your videos can focus on:

A brand introduction video
Product overviews
Instructional videos
Educational videos
Live streams
Vlogs
Podcasts with guests
Customer testimonials

Another idea for your channel — and a good marketing strategy for your business — is to collaborate with influencers. You can feature an influencer on your channel or have them produce sponsored content that helps your brand grow, even when the video isn’t on your channel.

8. Optimize for exposure

SEO always matters for any online content — YouTube videos included.

Here are a few tips for optimizing your business YouTube channel:

Include your primary keywords in your video’s title, description, and tags.
Also, mention your keyword in your video — do this naturally! Regardless, it’s bound to come up naturally in your script, so don’t feel too much pressure and have it sound inorganic.
Accurate closed captions make your videos more accessible and give search engines added text to crawl for keywords.
Add time stamps — time stamps help viewers navigate your content and add to a good user experience.
Finally, include a video transcript.

9. Set up controls for your team

You might want to set up controls if you have a team managing your business channel. This lets you designate tasks so your team can post content.

Manage controls with these easy steps:

Find “Settings” where your profile picture is.
Hit “Add Managers” (this is also where you can remove managers).
Select “Manage Permissions”.
Enter the team member’s email address.
Set permissions so they have access and can post.

10. Be consistent

Viewers love a consistent channel! YouTube CTAs often sound like this — “Hit the like button, subscribe, and turn on notifications by hitting the bell.” But this CTA is null and void if there is hardly any content to like, subscribe to, and get notifications for!

You certainly don’t have to post daily or weekly. Know your schedule and resources and be consistent with what fits your brand. If you can only post biweekly or monthly, be transparent about that and stick to it. Some YouTubers like to include how often viewers can expect posts in their descriptions.

11. Engage with your viewers

Engaging with your audience is one of the most effective ways to grow your channel and brand. Like posts, reply to comments, and mention standout comments in your upcoming videos (you may need to redact usernames if you do).

You can also do polls for what your viewers would like to see your post, polls on what your viewers want to see in your products/ services, giveaways, and live streams. Engage with your audience and they will engage with you!

12. Consider YouTube ads

A well-managed business YouTube channel will enjoy organic growth, which is what you want. But investing in YouTube Ads can be a smart move to boost your reach. YouTube Ads allow options to target specific demographics so you can reach more people who are likely to use your products or services.

You can also choose from various YouTube Ad formats.

13. Track your business YouTube channel’s progress

As with any aspect of your business, always check in on your business channel to see if you are meeting your goals and seeing growth. Google and YouTube have analytics tools that provide insight into how your videos are performing.

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Ready to start your business YouTube channel?

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Partner with us to build brand awareness, and increase leads and sales. Start building your YouTube brand by requesting a proposal, contact us online or call us at 888-675-9886 today.