In sales, it’s always preferable and more efficient to have people come to you, rather than having to go out and get them. This is the crux of what inbound marketing is all about. Inbound marketing is basically any strategy or technique that sends prospective clients directly to you. With the Internet, it’s possible to streamline this system and ensure your sales team is kept busy. Inbound marketing on the web can be done in a variety of ways. For instance, you may market your services heavily ...More
Month: August 2016
Strategic vs. Tactical Marketing
All of the marketing techniques you employ for your website fall into two categories: strategic or tactical marketing. The two categories are interdependent, and chances are, you’re already utilizing both. (more…)More
What is a Landing Page and Why is it Important to Marketing My Website?
When most business owners think about marketing, they think about the best ways to get their names out to potential customers. Usually, the first tactics they consider are avenues such as social media, email newsletters, or TV commercials, but did you know that landing pages are a form of marketing as well? (more…)More