Looking for creative ways to attract customers? Whether you are a start-up or a leading business in your industry, finding new customers is a plus. You will boost your sales and extend your reach to new clients far and near.
We have 19 of the best ways you can generate leads and attract your audience.
- Determine your target market
Before you can market your services and gain new clients, you must know who your target market is. Your target market includes the age, gender, and overall demographics of customers who will use your products and services. Determining your target market will help you create strategies to connect and build trust with your audience.
- Identify your ideal customer
Narrow down your target market to your ideal customer. Find out who they are and how your products and services will help them. Creating content and paid advertising strategies catered to your customers allows you to build trust and connect with them personally.
- Find out where you will find your ideal customer
Now that you know who your target market and ideal client is, research where you will find them. Are they part of the younger crowd who use social media or a client who will pop into your store? Establish these channels to connect with your audience and find new clients.
- Expand your reach to local customers first
If you have a local store, connect with local and existing customers before you reach out to new customers. Focus on building a loyal client base with customers who will frequent your store. A great way to attract local customers is to create local SEO-optimized content on your website. Use local keywords and directions to your location to bring customers to you.
- Sponsor local events
Another great way to connect with local customers or your target market is to sponsor or attend local events. Get exposure by promoting your business to locals while you give back to the community who will support you. It builds trust and gives future customers a glimpse of the values of your business.
- Network with businesses in your industry
Your biggest competitors can become your ally when acquiring new customers. By networking, you can create relationships with experts in your field. You can share information on how to attract your target market or create collaboration and work together towards a collective goal of getting new clients.
- Ask for referrals
Consider your network, the vendors, or service providers in your industry. You can ask them for referrals of your brand to their customers. Create a win-win situation where you promote their products and services too. This will help you build stronger business connections and your client base.
- Give your website a makeover
One of the best ways to get new customers is by creating or improving your website. Promote your products and services using a website that appeals to your audience. Use visuals and colors to get potential customers interested in your brand. Increase load speeds, create a responsive page and ensure your site is mobile-friendly.
- Get the help of a digital marketing agency
If you need help developing your website, get the help of a digital marketing agency. Here you have access to a team of professionals who will help you optimize and improve every aspect of your brand’s online presence. From content marketing to managing your site, you can rest assured that your online presence is well taken care of.
At Inbound Marketing Inc., we have over 500 digital marketing professionals who can help you market your brand and attract new customers to your business. Contact us online or call us at 888-675-9886 today to speak to one of our strategists.
- Prioritise SEO
Allow customers to find you by using search engine optimization (SEO). Use keyword research to determine what customers are searching for in your industry. Create updated content and blog posts using keyword-rich copy and metadata to attract customers to your brand.
- Get social
Social media is a great way to attract customers. Create posts on social media like Facebook, Instagram, TikTok, etc. to generate leads. Promote your products allowing your target to interact with your brand’s services. Social media also gives customers a chance to enquire about your services and contact you in a way convenient to them.
- Showcase your expertise
Prove to your audience that you are an expert in the industry by promoting your knowledge on your site and social media. Provide expert content on your services and need-to-know information. Providing valuable information allows your audience to know that you have the expertise to address their needs and exceed their expectations.
- Attract new customers using online reviews
Get new customers by showcasing reviews of your existing clients about your brand. It gives future clients a real-time example of the services they can expect from your business. You can use Google reviews or testimonials on your site. It builds trust in your services and maintains relationships with your existing clients.
- Create an email marketing strategy
Generating leads is one-half of the battle. You should reach out to potential customers interested in your brand. Communicate products, services, and sales marketed toward first-time customers. With email marketing you create a communication channel and trust between you and your customers.
- Offer sales and discounts
Create interest in your brand by providing discounts and reduced sales prices to new customers. You can give customers coupons, provide promo codes, or provide services at half the price. One discounted purchase might be all it takes to return the customers to your services.
- Provide free products and services
What is better than discounts and sales? Free products and services! Provide free services such as a free quote or consultation that will get the process started. You can also provide free shipping along with their purchases.
- Get help from your family and friends
If you are a new business without any connections or customers, your very first customers can be your family, friends and acquaintances. Through word of mouth and marketing, you can expand your reach and market your services to potential customers in your area.
- Create channels for your customers to contact you
Create communication channels that allow customers to reach out to you if they have any questions or queries. Provide phone numbers, contact forms, or various ways clients can contact you via social media. It allows customers to establish a relationship and trust your brand.
- Turn first-time clients into loyal customers
With our tips, you can find potential customers who will use your services and products repeatedly. Whether you want to promote your brand online or get local clients in-store, you have the ability to attract future customers to your unique brand.
Inbound Marketing Inc. offers a range of digital marketing strategies including email marketing, content creation, and web management that will help you boost your online presence. With over 25 years of experience, we have the expertise to provide custom services that bring your ideas to life and meet your goals.
Contact us online or call us at 888-675-9886 today to speak to one of our strategists.