The 21st century has seen a lot of technological advancements, and along with this comes the opportunity for new and improved marketing tactics.  Podcasts are one of the newer social media adaptations that marketers are currently starting to see the value in when it comes to brand awareness and advertising in general. Influencer marketing has become a strong marketing channel on its own within the last decade, with the majority of marketers finding this tactic effective as a whole. ...

Social media has evolved dramatically over the past few years.  Often, we do not know where to begin when it comes to choosing a social media marketing strategy for our businesses.  Lately, the question on everyone’s lips has been whether Instagram is the new business site of choice? With over 1 billion active users on Instagram, you could potentially be missing out on an audience that could be a perfect fit for your business!  (more…)

The world of social media is a wild, ever-changing frontier of possibilities for advertisement. And if you’re a marketer, you know how important it is to keep up with the latest online trends and platforms. Enter Snapchat, one of the leading social media networks in the world - and one of the youngest as well.  With over 46 million active monthly users in the US, Snapchat has certainly made a case for being the hottest social media platform of the year. But should you, as a marketer, ta...

Social media platforms are continuing to grow and take over the marketing world. Make sure your business stays ahead of the curve and continues to post and promote on social media. Keeping up with your Facebook page has become an essential part of running a business, so make sure you’re doing the most to drive the most traffic to your Facebook business page. Keep reading to learn more about the benefits of having more likes and followers on your Facebook page and what to do to keep them engaged....

With so many different marketing tactics to choose from, it may seem difficult to justify a social media marketing campaign, too. When you discover social media’s benefits for business, however, it’s easy to understand why social media is worth the investment. Billions of users turn to social media networks, like Twitter, Facebook, and Instagram every day. Can your business afford to miss out on reaching these prospective clients? No matter your company’s size or industry, you don't want to ski...

When you think about social media marketing, you’re likely to think of business-to-consumer (B2C) companies. That doesn’t mean you can’t develop a social media strategy for your business-to-business (B2B) operation, though. Developing an effective social media strategy can be a game changer for your B2B marketing plan. Whether you’ve steered away from social media networks due to a fear of failure or a lack of information, you can launch and benefit from a social media campaign now. Keep r...

In today’s digitally-driven era of marketing, social media has become synonymous with branding success. Most of your customers and prospective clients are already active members on these platforms, so it makes sense that you’d want to make social media marketing a priority. Which are the best social media platforms for businesses, though? (more…)

If you could market your business on social media networks that have the potential to influence both consumers down the street and across the country, would you? If you're like most business leaders, you would. That’s why using social media for business is a growing standard. Social media allows you to connect with prospective customers located in every corner of the globe. It’s also a cost-effective marketing tactic that can help you nail your branding goals. What’s not to love? If you’re...

"How often should businesses post on social media?" For any business kick-starting a new social media campaign, posting frequency is a question without a definitive answer. You know advice articles typically tell you to create new content often — but what does that mean? While you want to maintain an active profile, you don’t want to overload your followers either. So, how do you find a balance between promoting your brand just enough, but not too often that you appear inactive or overly enthu...

Facebook has more than two billion active users, making it one of the world’s biggest social media networks. It’s also one of the most competitive, especially when it comes to earning likes and comments on your company’s posts. So, how can you increase engagement on Facebook? Use these eight simple strategies! (more…)