The 6 Best Social Media Platforms for Businesses

In today’s digitally-driven era of marketing, social media has become synonymous with branding success. Most of your customers and prospective clients are already active members on these platforms, so it makes sense that you’d want to make social media marketing a priority.

Which are the best social media platforms for businesses, though?

1. Facebook

When discussing the best social media platforms for companies, Facebook is likely the first option that comes to mind. As one of the largest social networks on the Internet, it’s no wonder so many companies turn to this website to market their business.

Facebook is one of the best social media networks because you’re likely to encounter your target audience on this platform. No matter their age, gender, income, or location, a significant amount of people use Facebook. It’s popular with every demographic.

Facebook is one of the best social media networks due to its expansive network of users

You’ll find that networking is easy on this platform, too. Create a Facebook page that outlines your brand, your contact information, and your products or services. By providing your audience with this crucial information, you’ll have an easier time landing leads and creating sales.

Although other social media networks focus on a specific content form, Facebook provides you with options. Videos, photos, and text-based updates are all prominent on this platform. That means that you’ll never struggle to promote your business in unique and original ways.

2. Instagram

According to consumer surveys, Instagram is one of the most influential social media sites when it came to user shopping habits. On a site where photo-sharing is prominent, it’s no wonder why businesses can count on this platform to showcase their products and services with success.

Whether you run a local bakery or you lead a global automobile brand, most business leaders would agree that visual tactics play a vital role in their ability to sell their products and services to consumers.

This website is also engagement-oriented, so you won’t find it difficult to interact with your audience either. From likes to shares to comments, you can promote photos and videos related to your business while also developing your relationship with your target audience, too.

Millions of people log onto their Instagram account every day to catch up on the latest eye-catching visuals. The rapid growth of Instagram also makes it easy to reach a variety of demographics.

3. Twitter

With over 336 million active users, Twitter is a site that your business can’t afford to miss out on using. On this site, you can share quick live updates with consumers. This feature comes in handy when you’re looking for a prompt way to share information with your audience.

On a site with so many users, you have the chance to get your business noticed by countless consumers. This fact makes Twitter one of the best social media platforms for companies looking for a robust and well-rounded marketing strategy.

Twitter is famous for its quick textual updates, hashtags, and retweets.

Twitter is famous for its quick textual updates, hashtags, and retweets

Share a tweet with your followers and encourage your audience to retweet your post. Pay attention to trending topics to increase your likelihood of gaining followers. The more eyes you have, the more likely you are to get your content noticed by your prospective clients.

This social media platform is also ideal for sharing business updates, promotions, recent news, and more. You can even use Twitter to respond to users that tweet your business, helping you engage with your target audience and demonstrate your commitment to customers.

4. LinkedIn

A successful company is always looking for new ways to grow.

That means reaching clients and finding prospective employees whenever necessary is crucial. Your team serves as the backbone of your brand, and these valuable workers are responsible for helping your company to reach its goals.

While sites like Facebook and Instagram are ideal for connecting with consumers, LinkedIn is the perfect page for networking with like-minded business professionals like you. That’s why it’s an excellent platform for business-to-business (B2B) companies.

LinkedIn is one of the best social media platforms for businesses looking to promote new job openings, company updates, and products or services. The demographic you’ll find on LinkedIn consists of professionals looking to network or find a new career, generally.

That demographic, however, makes it easy for B2B professionals to connect. In fact, 80 percent of B2B social media leads come from LinkedIn, emphasizing the platform’s unique role in B2B lead generation.

It’s always beneficial for your business to network with other like-minded individuals — whether they’re future employees or potential business connections. Use LinkedIn to build new relationships and team up with other business professionals who can help promote your brand.

5. YouTube

Everybody knows that YouTube is the go-to platform for watching and uploading videos. Did you know that it’s also one of the best social media networks for your business to use, too? Whether you’re looking to generate leads, website traffic, or orders, you can count on YouTube.

YouTube is Google’s most popular website and racks in over 1.8 billion active users every month.

YouTube is Google’s most popular website and racks in over 1.8 billion active users every month

With the number of active users on YouTube, it’s easy for your business to reach your target audience. Even though video requires a bit of a time and resource investment, video marketing is a proven strategy for companies across industries.

How can a business benefit from making content for a website focused on videos, though?

Videos are a fun and engaging way to interact with your audience. Whether you want to provide more information on your brand or share some tips and tricks that may be useful for customers in your industry, you’ll find that videos are the perfect content form.

6. Pinterest

Want to know what makes Pinterest an excellent social media site for business owners?

Unlike Facebook, Instagram, or Twitter, this platform doesn’t necessarily attract its users from sharing updates with close friends and family. Instead, Pinterest poses as the ideal website for individuals looking for inspiration and new ideas.

What does that mean, though? It means that most Pinterest users rely on the social media network to find advice and information on a wide range of topics — including products and services in your industry.

Pinterest bases itself on visuals, so it’s crucial to share pictures that are aesthetically pleasing with your audience. You’ll drive more traffic to your social media page when you use specific keywords and phrases that are typically searched for on Pinterest, too.

Remember to remain active and engaged on this site to reap the most benefits.

Grow your brand on social media

Which social media platforms offer the most value to your company?

Whether you’re considering a single social media platform, like Facebook, or multiple social media networks, like Instagram and Pinterest, for your social media marketing campaign, you can count on social media to drive results for your business.

Developing an effective social media marketing strategy requires research, planning, and strategic thinking. If you’re struggling to build a successful social media strategy or looking for professional assistance, WebFX can help.

We feature more than 200 experienced digital marketing specialists, plus a 91 percent client retention rate, demonstrating the value and performance of our custom social media marketing strategies.

Learn more about our services for social media by contacting us today!

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