So There’s Google, What About the Others?

Google has become a household name since its conception in 1998.  The company has become so massive that its name is synonymous with “search” for some people; you don’t look things up, you Google them. It’s not just a search engine anymore;  Google owns a variety of sub-companies in several business spaces. For an entire generation, Google is the end-all-be-all of search engines, and you might not be alone in wondering if Yahoo is still even a thing. In this article, we’ll take ...
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How To Define And Set SMART Marketing Objectives

Think back to how you typically spend New Year’s Day. It’s a fun and exciting time spent with family and friends where you look towards the endless possibilities of the year to come.  Aside from the champagne, food, and festivities, it’s become common practice to set your new year’s resolutions. As good intentioned as they are, more often than not by the time February rolls around that mental checklist of life-changing ventures is nothing but a distant memory.  Often times the d...
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Psychological Principles to Apply to Marketing

The Role of Psychology in Marketing: Use Psychology to Improve Your Marketing Did you ever wonder why sometimes it feels like people who understand others make the best marketers? You may watch your coworkers using basic principles to increase the sales of their products or secure more clients. It’s likely that they’ve discovered the role of psychology in marketing. Wait, will all your years of analyzing serial killers and reality TV stars during late-night TV binging actually help you be...
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The History Of Internet Marketing

The digital age has led to new opportunities for business owners around the world.  As of 2021, there are over 4 billion active internet users. With this many potential customers, businesses have increasingly focused on internet marketing to bring potential clients to their websites.  But what is the history of internet marketing? This post will help you understand the history of digital marketing, and give you insight into internet marketing decisions from the past that have sh...
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Posted in SEO

How To Know What Keyword Match Type To Use

Why Does Keyword Match Type Matter? When it comes to the success of your ad campaign, using the proper keyword match type may play a much larger role than you’d think. After you’ve spent hours, or maybe even days, setting up that perfect ad campaign that is going to shatter your quarterly goals, all that’s left to do is to get your ad in front of your audience. So how do you make sure the right people see your ad? That is where having the right keyword match type comes in! (more…)
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Should Your Business Advertise On Snapchat?

The world of social media is a wild, ever-changing frontier of possibilities for advertisement. And if you’re a marketer, you know how important it is to keep up with the latest online trends and platforms. Enter Snapchat, one of the leading social media networks in the world - and one of the youngest as well.  With over 46 million active monthly users in the US, Snapchat has certainly made a case for being the hottest social media platform of the year. But should you, as a marketer, ta...
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5 Ways to Get and Keep More Facebook Likes on Your Business Page

Social media platforms are continuing to grow and take over the marketing world. Make sure your business stays ahead of the curve and continues to post and promote on social media. Keeping up with your Facebook page has become an essential part of running a business, so make sure you’re doing the most to drive the most traffic to your Facebook business page. Keep reading to learn more about the benefits of having more likes and followers on your Facebook page and what to do to keep them engaged....
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What is a Slug & How to Optimize It

If you are new to SEO, you may have seen the term “slug” thrown around without seeing a good definition for it. In this article, we’ll cover everything you need to know about slugs, including what a slug is, why slugs are important, and how you can optimize them for your website. As you’ll see, optimizing your slugs is an easy and effective way to improve your website’s SEO.  What is a Slug? The term ‘slug’ originated on WordPress and is used to describe the part of a URL that comes after the si...
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How to Use Twitter to Boost Your SEO Rankings

In 2015, Google and Twitter made a pivotal agreement that gave Google full access to Twitter’s stream of information referred to as “the firehouse.” This decision allowed the search engine to start indexing tweets directly in the search results, meaning that using Twitter to boost SEO rankings became important for brands and businesses. Here are a few tips for taking advantage of this partnership to build your brand on Twitter and make it more accessible on the search engine results page. Ho...
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Build a Competitive Twitter Campaign for your Business

Most marketers use Google, Facebook, and Bing for Ads, yet there are thousands of users on Twitter every day that you may be missing out on. You may already know how to run an effective campaign for Google or Bing, but what does it take to run a great Twitter campaign? This guide will show you where to start in planning your Twitter marketing strategy, what steps you can take to break down the process, tips for making your own retweet-worthy content, and what you have to do to get the resu...
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