7 Killer Content Marketing Challenges (And How to Beat Them)

Creating top-quality, exciting content is a crucial component of your company’s overall marketing success. While you may know the importance of this crucial branding element, you’re also likely to confront a few content marketing challenges that can delay your content marketing success. If you ask business leaders, “What is your greatest content marketing challenge?" you’ll hear a wide range of responses. Fortunately, when you know more about your potential barriers, you're in a better positi...
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Why Use Social Media for Business? (6 Powerful Reasons)

If you could market your business on social media networks that have the potential to influence both consumers down the street and across the country, would you? If you're like most business leaders, you would. That’s why using social media for business is a growing standard. Social media allows you to connect with prospective customers located in every corner of the globe. It’s also a cost-effective marketing tactic that can help you nail your branding goals. What’s not to love? If you’re...
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How to Generate Your Leads and Boost Your Bottom Line

You’ve handed out flyers to passersby who walk by your store’s front door. You've networked with local businesses. You've dabbled in radio advertising. But when it comes to how to generate leads, these strategies aren’t working. So, what should you do? If you’re wondering how to generate leads and engage in marketing tactics that create meaningful results, there are a ton of strategies you can use. Keep reading to learn about nine proven tactics! (more…)
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How Often Should Your Business Post on Social Media?

"How often should businesses post on social media?" For any business kick-starting a new social media campaign, posting frequency is a question without a definitive answer. You know advice articles typically tell you to create new content often — but what does that mean? While you want to maintain an active profile, you don’t want to overload your followers either. So, how do you find a balance between promoting your brand just enough, but not too often that you appear inactive or overly e...
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How to Ace Your Pinterest Marketing Strategy in 7 Easy Steps

Move over Facebook, Twitter, and Instagram — there’s another social media platform in town. If you're a business leader looking to expand your brand's influence on digital platforms, you can't afford to miss out on another essential website used by millions of users across the globe — Pinterest. Get ready to launch your Pinterest marketing strategy with these seven easy steps! (more…)
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What Does GDPR Mean for Your Inbound Marketing Strategy?

Whether you’re a business owner or experienced marketing professional, you’ve likely heard the about the General Data Protection Regulation (GDPR). But while there’s a lot of talk surrounding this new law, many people still find themselves uncertain about the policy’s implications. Especially when it comes to how GDPR will impact inbound marketing strategies. What exactly is GDPR and how can you prepare your business for these upcoming changes? Below, we'll discuss the basics surrounding t...
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