How Meta Descriptions Benefit Your Site

Great website content is one of the top-ranking factors for a web page, but even the best content for an audience sometimes cannot be found by a user when other factors are not optimized. From the start, users a lot of times will need to click on a link to land on your web page and begin consuming your content. In most cases, they are given available links to click on when they type in a search query with keywords of the topics they are interested in finding answers for. While great content may...
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Rake in the Likes (and Revenue) With Social Media Services

Today, social media sites have more than 5 billion active users, and 91% of companies use social media. That means that both your potential customers and your competition are most likely on social sites. Clearly, social media is an opportunity you don’t want to miss out on. Professional social media services can help you boost engagement, leads, and sales. Keep reading — or contact us — to learn how. (more…)
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How PPC Services Can Be the Secret Sauce of Your Digital Marketing Strategy

Want to quickly boost brand awareness, leads, and revenue? Pay-per-click (PPC) advertising services can help. While you establish organic rankings with search engine optimization (SEO), pay-per-click (PPC) ads work quickly to boost exposure and results for your business. In fact, 65% of high-intent searches lead to an ad click. Curious how PPC services can work for you? Keep reading, or contact Inbound Marketing Inc. to speak with a strategist! (more…)
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Your Quick Guide to Social Media’s Benefits for Business

With so many different marketing tactics to choose from, it may seem difficult to justify a social media marketing campaign, too. When you discover social media’s benefits for business, however, it’s easy to understand why social media is worth the investment. Billions of users turn to social media networks, like Twitter, Facebook, and Instagram every day. Can your business afford to miss out on reaching these prospective clients? No matter your company’s size or industry, you don't want to s...
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7 Email Marketing Types That’ll Revolutionize Your Campaign

Email marketing is an excellent way to build brand trust while communicating any crucial information fast. While a letter in the mail may go overlooked, an email is a surefire way to grab your audience’s attention. Emails are fast, easy to access, and convenient. There are a ton of email marketing types, however. With so many different approaches to this vital marketing tactic, you may find yourself wondering how to craft the most successful messages with the highest open and click-through...
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How to Build a Social Media Strategy for Your B2B That Works

When you think about social media marketing, you’re likely to think of business-to-consumer (B2C) companies. That doesn’t mean you can’t develop a social media strategy for your business-to-business (B2B) operation, though. Developing an effective social media strategy can be a game changer for your B2B marketing plan. Whether you’ve steered away from social media networks due to a fear of failure or a lack of information, you can launch and benefit from a social media campaign now. Keep r...
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7 Killer Content Marketing Challenges (And How to Beat Them)

Creating top-quality, exciting content is a crucial component of your company’s overall marketing success. While you may know the importance of this crucial branding element, you’re also likely to confront a few content marketing challenges that can delay your content marketing success. If you ask business leaders, “What is your greatest content marketing challenge?" you’ll hear a wide range of responses. Fortunately, when you know more about your potential barriers, you're in a better positi...
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Why Use Social Media for Business? (6 Powerful Reasons)

If you could market your business on social media networks that have the potential to influence both consumers down the street and across the country, would you? If you're like most business leaders, you would. That’s why using social media for business is a growing standard. Social media allows you to connect with prospective customers located in every corner of the globe. It’s also a cost-effective marketing tactic that can help you nail your branding goals. What’s not to love? If you’re...
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