More and more savvy shoppers and website visitors know when they're being marketed to. They've learned to tune out ads, close annoying pop-up banners, and ignore intrusive or unsolicited marketing emails. Some have even begin to pick up on poorly written SEO text, and will leave a website as soon as they spot something that seems strange or manipulative.
A content marketing plan is a crucial component in your overall inbound marketing strategy. Content has become king to companies who want to develop robust and successful marketing plans. To get your site to the top of search rankings, and to ensure success, you should invest your time and effort into creating new, share-worthy content.
What is content marketing?
Content marketing refers to the methods used to market to, or target, users by way of written or visual content. Common forms of content marketing include blogs, articles, downloadable PDFs or whitepapers, videos, audio, and even social media. As you can see, many companies have been doing content marketing for months or even years without realizing it.
The goal of content marketing programs for businesses is often to create something that will be shared repeatedly, thus driving links and traffic back to the creator's website. One great example of this is an infographic. Informative and stylish infographics often spread quickly, and are shared over and over again on multiple sites.
Studies have shown that even casual shoppers and website users find content produced by brands interesting and helpful. Since they can now detect when they are being advertised to, you must now convince them to become customers by adding more value to your brand.
Inbound Marketing Inc. can help you create irresistible content that will be shared over and over.
Don't get left in the dust as your competitors create content marketing strategies and out-sell you. Inbound Marketing Inc. knows the importance of content, and we'll help you create it. We'll brainstorm ideas for unique blog posts, infographics, and other pieces of content that your target audience will love to read, and then we'll write or design them for you. When it comes time to deploy, we'll make sure your new content gets as much attention as possible by sharing it on social media and asking reputable news or industry sources for links.
We know that content marketing takes significant time and investment. However, as the experts on inbound marketing, we know it's worth it. A great content marketing program will convince visitors to trust you, and will ensure that they keep coming back to your store or business time and time again. Whether you simply need advice or ongoing content creation, we'll be there for you every step of the way.
Ready to speak with an expert? Contact Inbound Marketing Inc. now to get started on your content marketing campaign.