How to Create a Facebook Business Page in 7 Easy Steps

Social media is more important in the world of online marketing than ever. Nearly every business can justify having a presence on social networks, whether it's a Twitter account, several boards on Pinterest, or a Facebook Page. Facebook continues to be the social media network of choice for many brands and companies, and it's with good reason: the platform makes it easy for brands to engage with their fans and followers, and makes two-way communication both easy and public (which definitely he...
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5 Call to Action Examples That Work

Newflash: "click here" is not an effective call to action. In this growing digital world, consumers are more inundated than ever with marketing messages. To stick out, and to get those potential customers to do something, your call to actions need to be truly inspiring. A good call to action is: Compelling -- giving the reader a real reason to click Benefit-focused -- telling the reader how they'll benefit from the click Clear -- telling the reader exactly what will happen when they c...
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3 Resources for Creating Engaging Infographics

Infographics seem to be everywhere these days! That's with good reason, though: these engaging, long-form graphics make data easier to digest, and often offer intriguing looks at facts and industries that may not have caught your attention otherwise. If you're itching to create an infographic that will reach potential customers and bring traffic to your website, read on to learn about three valuable resources you can utilize for creating infographics that will engage users like nothing else! ...
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How to Know When it’s Time to Redesign Your Website

Is it time to redesign your website? Well... maybe. How do you know when it's time for a site redesign? Sometimes it's hard to tell when you should stick to making simple improvements, or when you'd be better off pulling the trigger on a complete redesign. Here are a few reasons you might want to consider pressing the reset button and getting a full website redesign for your business or ecommerce store. Your site looks outdated. When you compare your website to those of your competitors, doe...
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3 Ways to Increase Twitter Interactions

When you first start out on Twitter, this fast-paced social media network may seem a little... quiet, at least to you. Businesses, especially new ones, may have a difficult time finding customers to engage with, or getting any clicks on their links. Twitter, like every marketing method, takes time to bear fruit for your business. However, here are three ways that you can increase your interactions with Twitter users, convert them into followers, and get those valuable retweets and clicks. 1....
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