Newflash: "click here" is not an effective call to action. In this growing digital world, consumers are more inundated than ever with marketing messages. To stick out, and to get those potential customers to do something, your call to actions need to be truly inspiring.
A good call to action is:
Compelling -- giving the reader a real reason to click
Benefit-focused -- telling the reader how they'll benefit from the click
Clear -- telling the reader exactly what will happen when they c...
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Content Marketing
3 Resources for Creating Engaging Infographics
Infographics seem to be everywhere these days! That's with good reason, though: these engaging, long-form graphics make data easier to digest, and often offer intriguing looks at facts and industries that may not have caught your attention otherwise.
If you're itching to create an infographic that will reach potential customers and bring traffic to your website, read on to learn about three valuable resources you can utilize for creating infographics that will engage users like nothing else!
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Responsive Design: It Can Make or Break You
For the first time in 11 years, PC sales are expected to drop.
Why? Because more and more consumers are making their purchases on their smartphones and tablets.
In recent years, companies began developing their websites with responsive design techniques built right into them. When a site visitor loads that webpage, the site will resize itself according to how big or small the visitor’s computer screen is. Pretty cool, huh?
What internet marketing specialists are finding is that the implemen...
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Supercharge your Online Marketing with the Jetpack WordPress Plugin
Jetpack used to be a plugin only available to users on the Wordpress.com network. Now, you can install this heavy plugin on your self hosted Wordpress.org installation as well. You will need a Wordpress.com user account to get full access to it. They have many features that are extremely useful for bloggers to use especially for their online marketing efforts. This one plugin can easily replace 10 other plugins you might already have installed on your self hosted Wordpress installation. The plug...
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