Black Hat vs White Hat SEO

All SEO is not created equal. Search engine optimization, or SEO, involves editing web content so that websites rank higher on search engine results pages. The higher your site is ranked, the more people will visit it. The ultimate goal of SEO is to gain higher volume and quality traffic to your website. Back in the day, SEO-ers could use a variety of easy, deceptive techniques to rank highly on search engine results pages without consequence. However, as more and more companies started to...
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How Coding Can Help Your SEO Campaign

The world is full of technology – that is something that is not going to change anytime soon. Some people are doing their best to keep up with the times, while others are just being happy users of the latest iPhone. The problem lies in those who are content with using, and not understanding. For the SEO companies out there who have a handle on different coding skills, they have the leg up! Not understand coding can hinder the results of your client and in turn, your business. If you are a searc...
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Responsive Design: It Can Make or Break You

For the first time in 11 years, PC sales are expected to drop. Why? Because more and more consumers are making their purchases on their smartphones and tablets. In recent years, companies began developing their websites with responsive design techniques built right into them. When a site visitor loads that webpage, the site will resize itself according to how big or small the visitor’s computer screen is. Pretty cool, huh? What internet marketing specialists are finding is that the implemen...
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