Why Every Marketing Campaign Should Use A/B Testing

When you first created your website, you designed pages with text, links, images, and buttons you felt would generate the most traffic. But, creating a successful website is an ongoing process that requires you to constantly make edits, updates, and adjustments in order to bring in new customers and generate leads. That's where A/B testing becomes crucial to your marketing campaign. If you’re interested in improving the user experience on your website and increasing sales or conversions, it i...
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What are Long-Tail Keywords and How Can They Help my Inbound Marketing Campaign?

Keywords are one of the most important parts of your marketing campaign. Without them, you won’t be able to reach your target audience, or rank in search engines for the keywords your audience is looking for. Though basic keywords are important, long-tail keywords or keyword phrases are even more important. On this page, we’ll take a look at long-tail keyword research - a powerful kind of search term that can lead to more conversions, lower your costs, and drive your specific target market...
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Posted in SEO

How to Optimize Content for Target Keywords

No matter what industry you work in, gathering target keywords can make or break your marketing campaign. Your target keywords allow you to attract your most qualified audience to your website and let Google know that you’ve created content specifically for your audience. But before you implement your target keywords in your content, you have to find them first. Keyword research can sometimes be a daunting task, but with the right tips and tools, you can find the perfect keywords to increa...
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33 Internet Marketing Terms to Know

Do you currently have an Internet marketing campaign, but want to learn more about the terminology used in the industry? Or is your business interested in creating an Internet marketing campaign, but aren’t sure about the slang used by the professionals? We’re here to help. Here’s our guide to 27 Internet marketing terms you should know - including their definition and their importance in the world of Internet marketing. Let’s start with the basics of Internet marketing In this section, we’...
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9 Tips for Writing Better Content

It’s no secret that content is a huge factor when it comes to search engine rankings. Not only does content affect your ranking in search engine results pages, but it’s also what searchers come to your site for. You want your content to meet the needs of visitors to your site, whether it’s to learn more about a topic, get their questions answered, or to make a purchase. Every business wants to create the best and most relevant content for searchers in their target industry and beat out the...
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5 Tips to Improve your Email Marketing Strategy

With so many forms of communication out there, many people think that email marketing is long-gone, but it’s more important now than ever! Email is required in multiple areas of the Internet including creating social accounts, loyalty programs, and signing up for online shopping accounts.  The main reason email has lasted as long as it has, and will continue to thrive, is because email is the main way to get your information directly to who wants to see it. It also ensures that they receive i...
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4 Ways to Increase Organic Traffic to your Site

Whether you are a big e-commerce business or a small local service shop, everything on your website has a purpose. You have information to share and user questions that can be answered with your content. While paid campaigns can show quick results, gaining organic traffic will increase engagement, overall visits, and conversions over time. On this page, we’ll talk about some of the best ways to increase organic traffic to your website. Why is organic traffic important? The number of sear...
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Posted in SEO

5 Key Aspects of Digital Marketing

With the evolution of the digital age, companies are taking advantage of new ways to reach consumers. Digital marketing is what companies use to advertise to consumers on the Internet. This form of marketing includes a variety of advertising mediums that allow you to reach a wider range of people. Digital marketing encompases advertising anywhere on the web. This appears overwhelming at first because of the vastness of the Internet. These 5 key aspects of digital marketing will help you narro...
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Inbound vs. Traditional Marketing Cost

Over the years, inbound marketing has taken the business world by storm. But how does it stack up against traditional marketing in terms of cost?   We’ve made a list of some of the most popular methods in inbound and traditional marketing with the price ranges for each, and how much companies typically spend on marketing annually. But first, let’s talk about what each category implies. Inbound marketing Inbound marketing is the process of attracting people to your website or ...
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How to Increase Your Inbound Marketing ROI

The goal of every business is to get more money back than what they invest, but that’s easier said than done — even with inbound marketing. ROI keeps your business growing and your budget intact, so it’s crucial to have a plan that helps it increase. We’ve come up with a few inbound marketing strategies that can help your business flourish by increasing your ROI. Understanding inbound marketing Inbound marketing is the process of attracting visitors to your business when they’re inte...
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