9 Tips for Writing Better Content

It’s no secret that content is a huge factor when it comes to search engine rankings. Not only does content affect your ranking in search engine results pages, but it’s also what searchers come to your site for. You want your content to meet the needs of visitors to your site, whether it’s to learn more about a topic, get their questions answered, or to make a purchase. Every business wants to create the best and most relevant content for searchers in their target industry and beat out the...
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5 Tips to Improve your Email Marketing Strategy

With so many forms of communication out there, many people think that email marketing is long-gone, but it’s more important now than ever! Email is required in multiple areas of the Internet including creating social accounts, loyalty programs, and signing up for online shopping accounts.  The main reason email has lasted as long as it has, and will continue to thrive, is because email is the main way to get your information directly to who wants to see it. It also ensures that they receive i...
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4 Ways to Increase Organic Traffic to your Site

Whether you are a big e-commerce business or a small local service shop, everything on your website has a purpose. You have information to share and user questions that can be answered with your content. While paid campaigns can show quick results, gaining organic traffic will increase engagement, overall visits, and conversions over time. On this page, we’ll talk about some of the best ways to increase organic traffic to your website. Why is organic traffic important? The number of sear...
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5 Key Aspects of Digital Marketing

With the evolution of the digital age, companies are taking advantage of new ways to reach consumers. Digital marketing is what companies use to advertise to consumers on the Internet. This form of marketing includes a variety of advertising mediums that allow you to reach a wider range of people. Digital marketing encompases advertising anywhere on the web. This appears overwhelming at first because of the vastness of the Internet. These 5 key aspects of digital marketing will help you narro...
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Inbound vs. Traditional Marketing Cost

Over the years, inbound marketing has taken the business world by storm. But how does it stack up against traditional marketing in terms of cost?   We’ve made a list of some of the most popular methods in inbound and traditional marketing with the price ranges for each, and how much companies typically spend on marketing annually. But first, let’s talk about what each category implies. Inbound marketing Inbound marketing is the process of attracting people to your website or ...
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How to Increase Your Inbound Marketing ROI

The goal of every business is to get more money back than what they invest, but that’s easier said than done — even with inbound marketing. ROI keeps your business growing and your budget intact, so it’s crucial to have a plan that helps it increase. We’ve come up with a few inbound marketing strategies that can help your business flourish by increasing your ROI. Understanding inbound marketing Inbound marketing is the process of attracting visitors to your business when they’re inte...
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4 Inbound Marketing Analytics Metrics You Shouldn’t Ignore

Whether you’ve been using inbound marketing for a while, or you’ve recently decided to start, there is one thing that can make or break your online success: Analytics. One of the biggest advantages to marketing online is the wealth of analytical data available, and knowing how to interpret and use this information can have a major impact on your campaign’s success. Why are analytics so important to inbound marketing? Consider all of the time and effort you’ve put into your inbound ma...
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How to Create an Inbound Marketing Funnel

When you’re starting an inbound marketing campaign, your marketing funnel is essential to your success. By considering all the different parts of a customer’s journey to conversion, you can create a sales funnel that helps your business succeed. Here’s what you need to consider to create an effective sales funnel for your business. First stage: lead generation The first step to creating conversions is attracting potential customers making them aware of your company. You can use many d...
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Infographics for Inbound Marketing

Are you considering making infographics part of your inbound marketing strategy? Considering that Internet users are 30 times more likely to read an infographic than a wall of text, they can be an extremely valuable component in attracting new customers. So if you want to use infographics as part of your inbound marketing strategy, the following six steps will help you get started. (more…)
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Inbound Marketing for Nonprofits

Inbound marketing may be a standard form of lead generation in the corporate world, but it can be just as beneficial to nonprofits. Unfortunately, many nonprofit organizations are confused about the process, and their leaders and board members may not support inbound marketing. The key is to understand how inbound marketing can play a strategic role in raising funds, awareness and support for a nonprofit’s mission. (more…)
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