Your Quick Guide to Social Media’s Benefits for Business

With so many different marketing tactics to choose from, it may seem difficult to justify a social media marketing campaign, too. When you discover social media’s benefits for business, however, it’s easy to understand why social media is worth the investment. Billions of users turn to social media networks, like Twitter, Facebook, and Instagram every day. Can your business afford to miss out on reaching these prospective clients? No matter your company’s size or industry, you don't want to s...
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How to Build a Social Media Strategy for Your B2B That Works

When you think about social media marketing, you’re likely to think of business-to-consumer (B2C) companies. That doesn’t mean you can’t develop a social media strategy for your business-to-business (B2B) operation, though. Developing an effective social media strategy can be a game changer for your B2B marketing plan. Whether you’ve steered away from social media networks due to a fear of failure or a lack of information, you can launch and benefit from a social media campaign now. Keep r...
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Why Use Social Media for Business? (6 Powerful Reasons)

If you could market your business on social media networks that have the potential to influence both consumers down the street and across the country, would you? If you're like most business leaders, you would. That’s why using social media for business is a growing standard. Social media allows you to connect with prospective customers located in every corner of the globe. It’s also a cost-effective marketing tactic that can help you nail your branding goals. What’s not to love? If you’re...
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How Often Should Your Business Post on Social Media?

"How often should businesses post on social media?" For any business kick-starting a new social media campaign, posting frequency is a question without a definitive answer. You know advice articles typically tell you to create new content often — but what does that mean? While you want to maintain an active profile, you don’t want to overload your followers either. So, how do you find a balance between promoting your brand just enough, but not too often that you appear inactive or overly e...
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How to Ace Your Pinterest Marketing Strategy in 7 Easy Steps

Move over Facebook, Twitter, and Instagram — there’s another social media platform in town. If you're a business leader looking to expand your brand's influence on digital platforms, you can't afford to miss out on another essential website used by millions of users across the globe — Pinterest. Get ready to launch your Pinterest marketing strategy with these seven easy steps! (more…)
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The 7 Types of Content for Social Media That You’re Missing

Words are a powerful part of your business. Content is king, as they say. That's why companies are not only creating content marketing plans but extending them to their social media marketing strategy. What are the different types of content for social media, though? Keep reading to find out, as we’re outlining the seven types of content for social media that engage and entertain users across social media platforms, from Facebook to Instagram. (more…)
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How to Create a Facebook Business Page in 7 Easy Steps

Social media is more important in the world of online marketing than ever. Nearly every business can justify having a presence on social networks, whether it's a Twitter account, several boards on Pinterest, or a Facebook Page. Facebook continues to be the social media network of choice for many brands and companies, and it's with good reason: the platform makes it easy for brands to engage with their fans and followers, and makes two-way communication both easy and public (which definitely ...
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