How Often Should Your Business Post on Social Media?

"How often should businesses post on social media?" For any business kick-starting a new social media campaign, posting frequency is a question without a definitive answer. You know advice articles typically tell you to create new content often — but what does that mean? While you want to maintain an active profile, you don’t want to overload your followers either. So, how do you find a balance between promoting your brand just enough, but not too often that you appear inactive or overly e...
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How to Ace Your Pinterest Marketing Strategy in 7 Easy Steps

Move over Facebook, Twitter, and Instagram — there’s another social media platform in town. If you're a business leader looking to expand your brand's influence on digital platforms, you can't afford to miss out on another essential website used by millions of users across the globe — Pinterest. Get ready to launch your Pinterest marketing strategy with these seven easy steps! (more…)
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The 7 Types of Content for Social Media That You’re Missing

Words are a powerful part of your business. Content is king, as they say. That's why companies are not only creating content marketing plans but extending them to their social media marketing strategy. What are the different types of content for social media, though? Keep reading to find out, as we’re outlining the seven types of content for social media that engage and entertain users across social media platforms, from Facebook to Instagram. (more…)
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How to Create a Facebook Business Page in 7 Easy Steps

Social media is more important in the world of online marketing than ever. Nearly every business can justify having a presence on social networks, whether it's a Twitter account, several boards on Pinterest, or a Facebook Page. Facebook continues to be the social media network of choice for many brands and companies, and it's with good reason: the platform makes it easy for brands to engage with their fans and followers, and makes two-way communication both easy and public (which definitely ...
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3 Ways to Increase Twitter Interactions

When you first start out on Twitter, this fast-paced social media network may seem a little... quiet, at least to you. Businesses, especially new ones, may have a difficult time finding customers to engage with, or getting any clicks on their links. Twitter, like every marketing method, takes time to bear fruit for your business. However, here are three ways that you can increase your interactions with Twitter users, convert them into followers, and get those valuable retweets and clicks....
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3 Steps for Easy Facebook Page Management

If you have ever managed a brand’s social media channels, you quickly realize how hard and time consuming it can become. Yeah, there are a lot of tools and things out there that might help, but honestly, it just takes up a lot of time. Fortunately, there are ways that make things a lot easier on the Facebook managers out there. Step 1: Use Buffer or Hootsuite Buffer and Hootsuite allow you to schedule posts ahead of time. This gives you the ability to line up a week or two’s worth of posts i...
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