Why CRO Is Just as Important as SEO

Marketing spend is one area that you shouldn’t skimp on – after all, your allotted marketing budget determines how much you can advertise, what strategies you can implement, and overall, how much brand awareness and revenue you drive for your company. If you made the smart decision to spend a portion of your budget toward improving the digital presence of your business with search engine optimization (SEO) and search engine marketing (SEM), it’s money well spent – however, you should also con...
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Posted in SEO

What are Long-Tail Keywords and How Can They Help my Inbound Marketing Campaign?

Keywords are one of the most important parts of your marketing campaign. Without them, you won’t be able to reach your target audience, or rank in search engines for the keywords your audience is looking for. Though basic keywords are important, long-tail keywords or keyword phrases are even more important. On this page, we’ll take a look at long-tail keyword research - a powerful kind of search term that can lead to more conversions, lower your costs, and drive your specific target market...
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Posted in SEO

4 Ways to Increase Organic Traffic to your Site

Whether you are a big e-commerce business or a small local service shop, everything on your website has a purpose. You have information to share and user questions that can be answered with your content. While paid campaigns can show quick results, gaining organic traffic will increase engagement, overall visits, and conversions over time. On this page, we’ll talk about some of the best ways to increase organic traffic to your website. Why is organic traffic important? The number of sear...
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Posted in SEO

Link Building Strategies for SEO

For over two decades, search engines have analyzed links and used them to evaluate websites. The more quality links to your website, the better your ranking in search engine results will be. Of course, there are other factors that affect your ranking, but the number of quality links to your website is a strong indicator of how well your pages can rank. Let’s discuss ways a few ways you can build links to your website to increase your rankings and attract more traffic. (more…)
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Posted in SEO

How SEO and PPC Work Together

SEO and PPC are two sides of the same coin. One helps you raise your website’s search rankings organically over time, while the other puts it in front of potential customers immediately. Instead of choosing one over the other, your company could be getting better results by using both. Although there are a lot of similarities between SEO and PPC, the benefits vary. Your preferred option will depend on the size of your budget and your specific goals, but you’ll find it takes less time and effo...
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Posted in SEO

Content Marketing vs SEO

If your company wants to start using online marketing to attract more customers, you have many different options to choose from. And although each strategy has its own unique benefits, two of the most popular are content marketing and SEO. Both strategies involve adding and updating content on your site, and both can result in higher search engine rankings. So what’s the difference, and how can you choose between them? On this page, we’ll discuss content marketing vs. SEO, and whether or n...
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How to Improve Your School’s Online Strategy

A Step-by-Step Guide to Search Engine Optimization Every private school should have an online strategy in place. Not only is your online strategy an opportunity to capture more traffic and increase online admissions inquiries, it also sends a message about your school. Your website and your web presence (or lack of it) conveys one of these two messages: “We are a progressive school that stays relevant with the changing communication methods and media.” OR “We are a school that claims t...
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Posted in SEO

Black Hat vs White Hat SEO

All SEO is not created equal. Search engine optimization, or SEO, involves editing web content so that websites rank higher on search engine results pages. The higher your site is ranked, the more people will visit it. The ultimate goal of SEO is to gain higher volume and quality traffic to your website. Back in the day, SEO-ers could use a variety of easy, deceptive techniques to rank highly on search engine results pages without consequence. However, as more and more companies started to...
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How to Create an Inbound Marketing Strategy: A Step by Step Guide

The main plank of an inbound marketing strategy is content. However, before you actually create content or revise existing content, you need to have a clear idea of your strategy’s goals. Essentially, this marketing strategy allows customers to visit your website and learn about the products or services before being classified as probable and viable leads that the sales department should approach. This will help improve the bottom line of the company, as the prospect is already well-informed abo...
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How Can I Keep My Rankings After Hummingbird?

This is a question that has consumed many minds in the last week. Google’s Hummingbird update has caused some major changes in the landscape of internet marketing, and one of the most important of these changes is Google’s devaluing of traditional, short-tail keywords. What this means for your search engine rankings is that they’ve probably decreased. It’s very probable that those keywords you had your copywriters craft into your web content are no longer useful, and won’t do too much to ...
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