How SEO and PPC Work Together

SEO and PPC are two sides of the same coin. One helps you raise your website’s search rankings organically over time, while the other puts it in front of potential customers immediately. Instead of choosing one over the other, your company could be getting better results by using both. Although there are a lot of similarities between SEO and PPC, the benefits vary. Your preferred option will depend on the size of your budget and your specific goals, but you’ll find it takes less time and effo...
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Posted in SEO

Content Marketing vs SEO

If your company wants to start using online marketing to attract more customers, you have many different options to choose from. And although each strategy has its own unique benefits, two of the most popular are content marketing and SEO. Both strategies involve adding and updating content on your site, and both can result in higher search engine rankings. So what’s the difference, and how can you choose between them? On this page, we’ll discuss content marketing vs. SEO, and whether or n...
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How to Improve Your School’s Online Strategy

A Step-by-Step Guide to Search Engine Optimization Every private school should have an online strategy in place. Not only is your online strategy an opportunity to capture more traffic and increase online admissions inquiries, it also sends a message about your school. Your website and your web presence (or lack of it) conveys one of these two messages: “We are a progressive school that stays relevant with the changing communication methods and media.” OR “We are a school that claims t...
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Posted in SEO

Black Hat vs White Hat SEO

All SEO is not created equal. Search engine optimization, or SEO, involves editing web content so that websites rank higher on search engine results pages. The higher your site is ranked, the more people will visit it. The ultimate goal of SEO is to gain higher volume and quality traffic to your website. Back in the day, SEO-ers could use a variety of easy, deceptive techniques to rank highly on search engine results pages without consequence. However, as more and more companies started to...
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How to Create an Inbound Marketing Strategy: A Step by Step Guide

The main plank of an inbound marketing strategy is content. However, before you actually create content or revise existing content, you need to have a clear idea of your strategy’s goals. Essentially, this marketing strategy allows customers to visit your website and learn about the products or services before being classified as probable and viable leads that the sales department should approach. This will help improve the bottom line of the company, as the prospect is already well-informed abo...
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How Can I Keep My Rankings After Hummingbird?

This is a question that has consumed many minds in the last week. Google’s Hummingbird update has caused some major changes in the landscape of internet marketing, and one of the most important of these changes is Google’s devaluing of traditional, short-tail keywords. What this means for your search engine rankings is that they’ve probably decreased. It’s very probable that those keywords you had your copywriters craft into your web content are no longer useful, and won’t do too much to brin...
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How Coding Can Help Your SEO Campaign

The world is full of technology – that is something that is not going to change anytime soon. Some people are doing their best to keep up with the times, while others are just being happy users of the latest iPhone. The problem lies in those who are content with using, and not understanding. For the SEO companies out there who have a handle on different coding skills, they have the leg up! Not understand coding can hinder the results of your client and in turn, your business. If you are a searc...
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Novelty Domains and SEO

Over the past few years, you may have seen a top level domain name that was used creatively to spell out something within the URL itself. Sites like visual.ly or for example google.it ("Google it") are examples of novelty domains. These are pretty cool, however, there is a very important issue that these domains have. The top level domain (the .ly or .it) may be country specific. Google geotags these domains to the specific country they are thought to only be in. This means you may not actual...
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Posted in SEO

Google’s Carousel in Local Search Results

Recently, Google released a new feature within its searching capabilities. The Carousel. If you search for something and there are more than five local results, a carousel image slider appears in the top of the search results. The images represent each local business along with its reviews, rating, and address. What does this do to search? Search results are a little different now that local businesses have their very own area on the search engine results page. Local businesses don't take up all...
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Posted in SEO