Whether you are a big e-commerce business or a small local service shop, everything on your website has a purpose.
You have information to share and user questions that can be answered with your content. While paid campaigns can show quick results, gaining organic traffic will increase engagement, overall visits, and conversions over time.
On this page, we’ll talk about some of the best ways to increase organic traffic to your website.
Why is organic traffic important?
The number of searches on search engines is growing every day.
There are always users that are searching for exactly what you have to offer. But how do you make your site stand out among the thousands of results in ranking pages, and entice people to click and stay on your site?
Organic Traffic if the largest and most powerful type of traffic on the web. Implementing search engine optimization, or SEO, on your site is the basis for improving the amount of qualified organic traffic that lands on your site. Organic traffic, unlike paid traffic, will not stop since you’re not paying for your rankings. If you’re looking for a consistent, reliable way to get more users on your site, organic traffic is the way to go.
Here are our top 4 tips on how to increase organic traffic to your site:
The goal of your site should be to educate and inspire those who visit it, but it’s also important to remember to focus on how you present your valuable content.
Knowing how to make your site visually appealing will increase the time users spend on your site which will increase your organic rankings on search engines (since time on site and user experience are both Google ranking algorithms).
Users will find your site organically and stay there if your information is visually appealing and inspiring. Make sure your content is in an easy-to-read format and that your site as a whole is easy to navigate.
Use a color scheme and font that is easy to read also makes sure that your site is nice to look at. Having clean code, including clear title tags and header tags, and getting rid of unnecessary and distracting visuals also helps improve your users’ time on your site.
A great form of visual content is infographics. Infographics are graphics that help users to understand a concept, a process, or a handful of facts by simply looking at it. When users see an infographic, they know they’ll be able to take in a lot of information quickly because of the easy-to-skim format.
Visual content like infographics, videos, images, and micrographics enhance a user’s experience.
Having a navigation or menu bar at the top of your site helps create a visually appealing, easy-to-follow navigation. Adding breadcrumbs as users go deeper into your site helps users know where they are on your site and not get frustrated and leave.
2. Get on social
Getting involved in social media is an effective (and easy!) way to increase your organic traffic.
Facebook, Twitter, LinkedIn and Pinterest are just a few social sites that can help drive your traffic. Understand your target market and see which social sites they tend to use.
Once you choose your social platforms, allow them to do the work for you!
Include links to your site when you comment on posts that link people back to your site. Use groups on Facebook to reach out to your target market and encourage them to share what’s new on your site.
Encourage visitors to your site to also share your content on social sites by including share buttons for different platforms that allow them to share your information in one-click. More shares lead to more organic traffic and updating your social campaign is a great place to start.
You may be getting visitors to your site but how do you keep them there?
The longer visitors stay on your site, the higher your rankings and the more likely you are to get more organic traffic. In order to increase the time people stay on your site, look for ways to optimize your site’s content.
Make sure that all of your business information is up-to-date by optimizing your contact and location information as needed.
Show your visitors (and Google) that you are looking to continually provide educational material by regularly updating your services content with blogs, frequently asked questions, and tips and tricks.
If you’re looking for new content to optimize your site, try including content that allows visitors to your site to share their views and opinions on things in your niche. Encouraging people to share will drive more people to your site to get involved.
Another big part of optimization is with your keywords. Your keywords can change over time, so remember to check your keyword rankings regularly and update your content with those changing keywords.
4. Interact with other sites and professionals
Another big way to increase your site’s visibility and drive more organic traffic to your site is by interacting with other sites and professionals in your niche.
You can increase brand awareness through recognizing, connecting, and networking with influencers in your industry.
Some ways to do this include distributing your content to be published on other sites that will link back to your site, tagging and mentioning other sites and professionals in your social posts, and commenting and interacting with questions and other content on other sites. Not only will you become known as the expert in your industry, but you will also drive traffic back to your site organically!
Why you should be interested in increasing your organic traffic
Organic traffic may be the most powerful traffic for your site but it’s not easy to get. It takes lots of work with search engine optimization, or SEO, patience, and persistence, as well as understanding how search engines like Google work when it comes to organic traffic.
Why should you put extra energy into learning about search engine ranking algorithms and increasing your organic traffic?
Think about engagement. Users are visiting your site to find information. Presenting the information on your site in an exciting, interactive and purposeful way will draw returning and new users to your site. This combined with our 4-step process will lead to higher positions on the organic SERPs and more conversions for your site. Ready to start improving your organic traffic? Visit Inbound Marketing Inc. to learn valuable tips on how to improve your SEO strategy and give your organic traffic a boost today!