Why Use Social Media for Business? (6 Powerful Reasons)

If you could market your business on social media networks that have the potential to influence both consumers down the street and across the country, would you? If you're like most business leaders, you would. That’s why using social media for business is a growing standard. Social media allows you to connect with prospective customers located in every corner of the globe. It’s also a cost-effective marketing tactic that can help you nail your branding goals. What’s not to love? If you’re...
More

How to Generate Your Leads and Boost Your Bottom Line

You’ve handed out flyers to passersby who walk by your store’s front door. You've networked with local businesses. You've dabbled in radio advertising. But when it comes to how to generate leads, these strategies aren’t working. So, what should you do? If you’re wondering how to generate leads and engage in marketing tactics that create meaningful results, there are a ton of strategies you can use. Keep reading to learn about nine proven tactics! (more…)
More

How Often Should Your Business Post on Social Media?

"How often should businesses post on social media?" For any business kick-starting a new social media campaign, posting frequency is a question without a definitive answer. You know advice articles typically tell you to create new content often — but what does that mean? While you want to maintain an active profile, you don’t want to overload your followers either. So, how do you find a balance between promoting your brand just enough, but not too often that you appear inactive or overly e...
More

How to Ace Your Pinterest Marketing Strategy in 7 Easy Steps

Move over Facebook, Twitter, and Instagram — there’s another social media platform in town. If you're a business leader looking to expand your brand's influence on digital platforms, you can't afford to miss out on another essential website used by millions of users across the globe — Pinterest. Get ready to launch your Pinterest marketing strategy with these seven easy steps! (more…)
More

What Does GDPR Mean for Your Inbound Marketing Strategy?

Whether you’re a business owner or experienced marketing professional, you’ve likely heard the about the General Data Protection Regulation (GDPR). But while there’s a lot of talk surrounding this new law, many people still find themselves uncertain about the policy’s implications. Especially when it comes to how GDPR will impact inbound marketing strategies. What exactly is GDPR and how can you prepare your business for these upcoming changes? Below, we'll discuss the basics surrounding t...
More

Inbound Marketing for SaaS: The 5+ Things You Need to Know

A SaaS company meets with a new client, the results of an inbound marketing campaign
If you operate a business in the software as a service (SaaS) industry, you know it’s crucial to choose the right digital marketing strategy. That’s why more companies in the sector make inbound marketing their primary approach for earning sales, retaining clients, and more. Inbound marketing for a SaaS organization is an ideal option because it focuses on attracting — and maintaining — the interest of clients rather than resorting to old marketing tactics that push your company onto consumer...
More