Your Quick Guide to Social Media’s Benefits for Business

With so many different marketing tactics to choose from, it may seem difficult to justify a social media marketing campaign, too. When you discover social media’s benefits for business, however, it’s easy to understand why social media is worth the investment. Billions of users turn to social media networks, like Twitter, Facebook, and Instagram every day. Can your business afford to miss out on reaching these prospective clients? No matter your company’s size or industry, you don't want to s...
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7 Email Marketing Types That’ll Revolutionize Your Campaign

Email marketing is an excellent way to build brand trust while communicating any crucial information fast. While a letter in the mail may go overlooked, an email is a surefire way to grab your audience’s attention. Emails are fast, easy to access, and convenient. There are a ton of email marketing types, however. With so many different approaches to this vital marketing tactic, you may find yourself wondering how to craft the most successful messages with the highest open and click-through...
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How to Build a Social Media Strategy for Your B2B That Works

When you think about social media marketing, you’re likely to think of business-to-consumer (B2C) companies. That doesn’t mean you can’t develop a social media strategy for your business-to-business (B2B) operation, though. Developing an effective social media strategy can be a game changer for your B2B marketing plan. Whether you’ve steered away from social media networks due to a fear of failure or a lack of information, you can launch and benefit from a social media campaign now. Keep r...
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7 Killer Content Marketing Challenges (And How to Beat Them)

Creating top-quality, exciting content is a crucial component of your company’s overall marketing success. While you may know the importance of this crucial branding element, you’re also likely to confront a few content marketing challenges that can delay your content marketing success. If you ask business leaders, “What is your greatest content marketing challenge?" you’ll hear a wide range of responses. Fortunately, when you know more about your potential barriers, you're in a better positi...
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Why Use Social Media for Business? (6 Powerful Reasons)

If you could market your business on social media networks that have the potential to influence both consumers down the street and across the country, would you? If you're like most business leaders, you would. That’s why using social media for business is a growing standard. Social media allows you to connect with prospective customers located in every corner of the globe. It’s also a cost-effective marketing tactic that can help you nail your branding goals. What’s not to love? If you’re...
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How to Generate Your Leads and Boost Your Bottom Line

You’ve handed out flyers to passersby who walk by your store’s front door. You've networked with local businesses. You've dabbled in radio advertising. But when it comes to how to generate leads, these strategies aren’t working. So, what should you do? If you’re wondering how to generate leads and engage in marketing tactics that create meaningful results, there are a ton of strategies you can use. Keep reading to learn about nine proven tactics! (more…)
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How Often Should Your Business Post on Social Media?

"How often should businesses post on social media?" For any business kick-starting a new social media campaign, posting frequency is a question without a definitive answer. You know advice articles typically tell you to create new content often — but what does that mean? While you want to maintain an active profile, you don’t want to overload your followers either. So, how do you find a balance between promoting your brand just enough, but not too often that you appear inactive or overly e...
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