Social media is more important in the world of online marketing than ever. Nearly every business can justify having a presence on social networks, whether it's a Twitter account, several boards on Pinterest, or a Facebook Page. Facebook continues to be the social media network of choice for many brands and companies, and it's with good reason: the platform makes it easy for brands to engage with their fans and followers, and makes two-way communication both easy and public (which definitely he...
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Social Media
3 Ways to Increase Twitter Interactions
When you first start out on Twitter, this fast-paced social media network may seem a little... quiet, at least to you. Businesses, especially new ones, may have a difficult time finding customers to engage with, or getting any clicks on their links.
Twitter, like every marketing method, takes time to bear fruit for your business. However, here are three ways that you can increase your interactions with Twitter users, convert them into followers, and get those valuable retweets and clicks.
1....
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How to Use Social Media for Web Marketing
Social media marketing, or SMM, is a marketing strategy that takes implements social networking sites like Facebook and Twi tter in order to achieve marketing and branding goals. Companies create content, images, and video that encourages viewers to share or like it on their social networks.
This tactic is driven by word-of-mouth marketing, or unpaid promotion, in which satisfied viewers tell other people how much they like you.
Word-of-mouth marketing is a cheaper and more efficient alterna...
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3 Steps for Easy Facebook Page Management
If you have ever managed a brand’s social media channels, you quickly realize how hard and time consuming it can become. Yeah, there are a lot of tools and things out there that might help, but honestly, it just takes up a lot of time. Fortunately, there are ways that make things a lot easier on the Facebook managers out there.
Step 1: Use Buffer or Hootsuite
Buffer and Hootsuite allow you to schedule posts ahead of time. This gives you the ability to line up a week or two’s worth of posts in a...
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