Blogging Isn’t Important – It’s Necessary!

Of marketers that blog, 82% say they receive a positive return-on-investment from their inbound marketing activities. When you own a business, how you connect with your target audience online is half of the battle. You might have the most amazing product that could revolutionize the way people live, but if no one knows about it, you won’t make sales. There will always be a handful of customers that will have a deeper knowledge of your products because they have already done extensive web r...
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How to Optimize Content for Target Keywords

No matter what industry you work in, gathering target keywords can make or break your marketing campaign. Your target keywords allow you to attract your most qualified audience to your website and let Google know that you’ve created content specifically for your audience. But before you implement your target keywords in your content, you have to find them first. Keyword research can sometimes be a daunting task, but with the right tips and tools, you can find the perfect keywords to increa...
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9 Tips for Writing Better Content

It’s no secret that content is a huge factor when it comes to search engine rankings. Not only does content affect your ranking in search engine results pages, but it’s also what searchers come to your site for. You want your content to meet the needs of visitors to your site, whether it’s to learn more about a topic, get their questions answered, or to make a purchase. Every business wants to create the best and most relevant content for searchers in their target industry and beat out the...
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Inbound vs. Traditional Marketing Cost

Over the years, inbound marketing has taken the business world by storm. But how does it stack up against traditional marketing in terms of cost?   We’ve made a list of some of the most popular methods in inbound and traditional marketing with the price ranges for each, and how much companies typically spend on marketing annually. But first, let’s talk about what each category implies. Inbound marketing Inbound marketing is the process of attracting people to your website or ...
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How to Increase Your Inbound Marketing ROI

The goal of every business is to get more money back than what they invest, but that’s easier said than done — even with inbound marketing. ROI keeps your business growing and your budget intact, so it’s crucial to have a plan that helps it increase. We’ve come up with a few inbound marketing strategies that can help your business flourish by increasing your ROI. Understanding inbound marketing Inbound marketing is the process of attracting visitors to your business when they’re inte...
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4 Inbound Marketing Analytics Metrics You Shouldn’t Ignore

Whether you’ve been using inbound marketing for a while, or you’ve recently decided to start, there is one thing that can make or break your online success: Analytics. One of the biggest advantages to marketing online is the wealth of analytical data available, and knowing how to interpret and use this information can have a major impact on your campaign’s success. Why are analytics so important to inbound marketing? Consider all of the time and effort you’ve put into your inbound ma...
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How to Create an Inbound Marketing Funnel

When you’re starting an inbound marketing campaign, your marketing funnel is essential to your success. By considering all the different parts of a customer’s journey to conversion, you can create a sales funnel that helps your business succeed. Here’s what you need to consider to create an effective sales funnel for your business. First stage: lead generation The first step to creating conversions is attracting potential customers making them aware of your company. You can use many d...
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Infographics for Inbound Marketing

Are you considering making infographics part of your inbound marketing strategy? Considering that Internet users are 30 times more likely to read an infographic than a wall of text, they can be an extremely valuable component in attracting new customers. So if you want to use infographics as part of your inbound marketing strategy, the following six steps will help you get started. (more…)
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Inbound Marketing for Nonprofits

Inbound marketing may be a standard form of lead generation in the corporate world, but it can be just as beneficial to nonprofits. Unfortunately, many nonprofit organizations are confused about the process, and their leaders and board members may not support inbound marketing. The key is to understand how inbound marketing can play a strategic role in raising funds, awareness and support for a nonprofit’s mission. (more…)
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