Inbound Marketing for Nonprofits

Inbound marketing may be a standard form of lead generation in the corporate world, but it can be just as beneficial to nonprofits. Unfortunately, many nonprofit organizations are confused about the process, and their leaders and board members may not support inbound marketing. The key is to understand how inbound marketing can play a strategic role in raising funds, awareness and support for a nonprofit’s mission. (more…)
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3-Step Inbound Marketing Strategy

If you're in need of a marketing campaign for your business and you've decided that inbound marketing is the way to go, the next step is to set up a strategy with successful methodology. No successful campaign ever takes off without careful planning and a clear strategy for reaching your goals. Here, we hope to provide a basic outline of a successful, 3-step, inbound marketing strategy that will help your campaign soar! (more…)
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5 Steps to Inbound Marketing Campaign Success

If you want to attract traffic, convert visitors, and close sales for your business, then you need of a five-star inbound marketing campaign. An inbound marketing campaign will promote your business through many different outlets, including blogs, SEO, and social media marketing, just to name a few. Your campaign will ultimately attract potential customers to your company’s website and allow you to begin relationships that can turn into conversions for your company. It might sound difficul...
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3 Common Inbound Marketing Mistakes

One of the most effective ways to grow your business is to engage consumers — not with a sales pitch, but with content that provides the information they want. This strategy, known as “inbound marketing,” is designed to establish your brand’s credibility before the sale is made. A well-planned, precisely executed strategy will do that. The challenge is knowing what that kind of strategy actually looks like. Many businesses put inbound marketing plans in place, but they don’t get the results t...
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Content Marketing vs SEO

If your company wants to start using online marketing to attract more customers, you have many different options to choose from. And although each strategy has its own unique benefits, two of the most popular are content marketing and SEO. Both strategies involve adding and updating content on your site, and both can result in higher search engine rankings. So what’s the difference, and how can you choose between them? On this page, we’ll discuss content marketing vs. SEO, and whether or n...
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How to Write Effective Blog Post Titles

How to Write Effective Blog Post Titles If you’ve been tasked with marketing a B2B company, you’ve probably heard countless times that blogging is one of the best ways to attract new clients. A well-written blog can generate site traffic, educate potential customers, and help you position your business as an industry resource. Sounds great, right? But if you’ve recently attempted to start a blog, you know that it isn’t as easy as you may have thought. It can be difficult to find time to writ...
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