How to Ace Your Pinterest Marketing Strategy in 7 Easy Steps

Move over Facebook, Twitter, and Instagram — there’s another social media platform in town. If you’re a business leader looking to expand your brand’s influence on digital platforms, you can’t afford to miss out on another essential website used by millions of users across the globe — Pinterest.

Get ready to launch your Pinterest marketing strategy with these seven easy steps!

1.      Organize your board

Pinterest provides a great space to market your business because it makes it easy to organize all your valuable information on boards. On this website, boards function as categories that allow you to classify information and images.

A salon, for instance, may have a board that consists of different haircuts, hair products, and hairstyles for various events. An Internet security company, on the other hand, may feature categories for security tips, technology recommendations, and software options.

an example of organizing boards for a pinterest marketing strategy

Remember to keep your board full of information relevant to your industry.

Categorizing information on your Pinterest page offers users an eye-catching way to browse through your posted pins. It also helps you maintain a sense of organization on the social media platform too.

2. Pin frequently

Even if a pin isn’t a blog or post created by your business, you can still save and share other content, which will appear on your company’s Pinterest page. The simple act of pinning can increase your engagement level on this platform.

For users, it demonstrates that you’re active on this social media network. That encourages them to follow and stay-up-to-date on your pins, which can lead to greater engagement and brand awareness.

What should you pin, though?

Pin posts relevant to your industry, as well as your target audience.

If you run a food-based company, pin recipes and food preparation hacks. Or, if your business sells clothing, then pin from boards with fashion-related posts. You could even pin posts that feature your products.

3. Engage followers

While it’s crucial to produce a considerable amount of content for Pinterest, you can’t end your Pinterest strategy after hitting the share button. On a social media network, you must be social.

What does that mean?

It means producing content that encourages followers to like, comment, and share the work posted on your page. Your team also needs to invest the time interacting with your followers by responding to comments, good and bad.

While it may seem like a given to be social on a social network like Pinterest, remaining engaged long-term is often a challenge for companies. That’s why, if you want your Pinterest marketing strategy to succeed, you need to be active.

4. Link to Pinterest from your website

Like most businesses, you probably have a website for your company. Did you know that you can increase the success of your Pinterest marketing campaign with your site, though?

Anytime you can share your social media pages with website users, you should take advantage of the occasion. From a developer perspective, it’s simple to add a social media button on your website that links to your Pinterest account.

In most cases, companies place social media buttons at the bottom of their websites.

An example of linking a website via pinterest

With this handy button on your site, you inform visitors that you have a Pinterest profile. You also make it easy for followers to easily pin your posts too, which can contribute to your goals for engagement and followers.

Depending on your marketing strategy, you can include shout-outs to your Pinterest page on other areas of your website. A blog post, for example, may feature calls-to-action (CTAs) that invite users to follow you on Pinterest.

5. Use SEO

If you want to lead a successful marketing campaign on any website, then it’s crucial for your company to establish a presence on a designated page. You want your page to be visible on Pinterest and rack up followers and pins.

But how can you ensure that users discover your boards in the first place?

Adopt search engine optimization (SEO).

SEO can help you learn about the keywords and phrases being searched by your target market on Pinterest. Do some research on what your consumers are looking for on Pinterest to build your marketing strategy.

Once you have a list of targeted keywords, you can launch your plan.

Use SEO-friendly phrases on your board and post titles, for example, to increase the level of traffic on your Pinterest page. Be sure to optimize the description area on posts and boards with keywords too.

Avoid stuffing your posts and boards with keywords, though. You want to create content that’s readable and natural for users. If you don’t, it’s unlikely people will engage with your content.

With SEO, it’s important to remember that it’s an ongoing strategy. Your team will need to continue to optimize your posts, as well as watch search trends, to maximize the success of your campaign.

It’s also worth noting that SEO doesn’t happen overnight — it requires time.

6. Keep it simple

Pinterest’s platform runs on simplicity.

When you look for a specific product or research something new, the site provides you with an array of different pins to explore. A straight-forward picture and a to-the-point yet intriguing header is often all it takes to drive more clicks on these pins.

An example of a simple, to-the-point Pinterest marketing strategy

As you form your approach to your Pinterest marketing strategy, be sure to keep your content short and sweet. Pinterest users are only likely to dedicate a small fraction of their time to your article, which makes capturing your audience’s attention in the first few lines even more crucial.

7. Prioritize your images

Content may be king, but images hold just as much authority — especially on Pinterest. On social media platforms, graphics and photos play a vital role in getting more eyes on your posts. They also serve as a source of intrigue, motivating your target audience to click on your posts and pins.

When creating your pins, use eye-catching photos relevant to your content.

An example of an image optimized for Pinterest marketing

If you’re selling a specific product, don’t just use a picture of this item in your thumbnail. Demonstrate the services and products that you’re selling in an intriguing way. When you provide a sense of appeal in your aesthetics, it pushes consumers to learn more about your branding.

For example, if your company sells pottery, do more than post a product photo. Show the pottery filled with plants in different locations, like a home, office, or garden. Give users ideas and inspire them to purchase your product.

Pictures can also play a role in getting users to follow you on social networks. On sites like Pinterest, where engagement is vital, dedicating the time to curate a professional set of photos can make an immense difference.

Ace your Pinterest marketing strategy

Is your business making the most of social media sites like Pinterest?

If not, it’s time for a change.

Pinterest can help attract new customers, build a better sense of brand awareness, and stimulate higher sales. Use the strategies outlined above to make sure that your business enjoys success on this platform and generates the attention that it deserves.

Need a helping hand in getting started?

At WebFX, we feature a talented and award-winning team of social media specialists. Whether you need help establishing a name on Pinterest or merely require a bit of assistance increasing engagement, we’re here to help.

Contact us online today to get started!

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