What Does GDPR Mean for Your Inbound Marketing Strategy?

Whether you’re a business owner or experienced marketing professional, you’ve likely heard the about the General Data Protection Regulation (GDPR). But while there’s a lot of talk surrounding this new law, many people still find themselves uncertain about the policy’s implications. Especially when it comes to how GDPR will impact inbound marketing strategies. What exactly is GDPR and how can you prepare your business for these upcoming changes? Below, we'll discuss the basics surrounding t...
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Inbound Marketing for SaaS: The 5+ Things You Need to Know

A SaaS company meets with a new client, the results of an inbound marketing campaign
If you operate a business in the software as a service (SaaS) industry, you know it’s crucial to choose the right digital marketing strategy. That’s why more companies in the sector make inbound marketing their primary approach for earning sales, retaining clients, and more. Inbound marketing for a SaaS organization is an ideal option because it focuses on attracting — and maintaining — the interest of clients rather than resorting to old marketing tactics that push your company onto consumer...
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6 Benefits of Video Marketing that Your Business Can’t Ignore

Whether you're scrolling through your social media feed or browsing a website, video marketing is a strategy dominating every page on the Internet. Why? It works, which is why video marketing is a game changer for companies, from restaurants to manufacturers. Ready to learn about the six benefits of video marketing for your business? (more…)
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4 Ways to Track Traditional Marketing Efforts Digitally

Traditional marketing techniques, also known as outbound marketing, still have a presence in a largely digital world. However, the popularity is decreasing significantly due to the cost and risks associated. Most traditional marketing efforts have a long timeline from creation to delivery, and some traditional marketing techniques are simply outdated. Some examples of traditional marketing techniques include television commercials, billboards, and newspaper ads. If you like your traditi...
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What Is a Microsite and Do I Need One?

Websites are a great way to showcase your company, expand your reach, and capture leads for your business. For some businesses, however, their company grows to a point where they have additional needs that can’t be met with their original website. The solution to the problem isn’t always as simple as just adding new pages – the most worthwhile solution is to create a microsite. Microsites are used when your business has a specific need that should be separate from your business site. Your ...
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Why Every Marketing Campaign Should Use A/B Testing

When you first created your website, you designed pages with text, links, images, and buttons you felt would generate the most traffic. But, creating a successful website is an ongoing process that requires you to constantly make edits, updates, and adjustments in order to bring in new customers and generate leads. That's where A/B testing becomes crucial to your marketing campaign. If you’re interested in improving the user experience on your website and increasing sales or conversions, it i...
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33 Internet Marketing Terms to Know

Do you currently have an Internet marketing campaign, but want to learn more about the terminology used in the industry? Or is your business interested in creating an Internet marketing campaign, but aren’t sure about the slang used by the professionals? We’re here to help. Here’s our guide to 27 Internet marketing terms you should know - including their definition and their importance in the world of Internet marketing. Let’s start with the basics of Internet marketing In this section, we’...
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5 Key Aspects of Digital Marketing

With the evolution of the digital age, companies are taking advantage of new ways to reach consumers. Digital marketing is what companies use to advertise to consumers on the Internet. This form of marketing includes a variety of advertising mediums that allow you to reach a wider range of people. Digital marketing encompases advertising anywhere on the web. This appears overwhelming at first because of the vastness of the Internet. These 5 key aspects of digital marketing will help you narro...
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Inbound vs. Outbound Marketing

When it comes to marketing your business, there are countless techniques you may choose in order to attract and convert the highest number of customers. Your options range from traditional techniques such as newspaper or magazine ads to online marketing options such as email newsletters. All of these channels either fall into the category of inbound or outbound marketing, and though the two have their similarities, they take very different approaches to reaching customers. (more…)
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