Today, social media sites have more than 5 billion active users, and 91% of companies use social media. That means that both your potential customers and your competition are most likely on social sites.
Clearly, social media is an opportunity you don’t want to miss out on. Professional social media services can help you boost engagement, leads, and sales. Keep reading — or contact us — to learn how.
Types of social media services
Social media services offer everything you need to take advantage of the opportunities social networks present. Most social media marketing agencies offer expert social media management on:
The social media services list below is typical social services you can expect from top agencies:
- Original social media posts
- Social media account audits
- Brand reputation analysis
- Setup and optimization
- Daily social media monitoring
- Custom images
- Data-driven strategy
- Advanced marketing technology
- Cover and profile photo design
- Paid social media advertising management
- Competitor analysis
- Monthly reports and consultations
We offer social media management of organic posts, which are standard, non-paid posts, as well as paid social media advertising, which refers to ads placed on social networking sites.
You’ve probably seen both paid and organic posts on social media sites before. Here’s an example of an organic post from outdoor gear company REI:
And here’s one of their paid posts:
3 benefits of social media marketing services
Why partner with a professional social media agency? Some main benefits include:
1. Time savings
While you could manage your social media on your own, doing so requires quite a bit of time.
You have to create a strategy, plan your posts, publish them, and continually analyze your campaigns. Plus, you have to learn how best to use each platform and tool. This can be quite a drain on your team.
Working with a social media management company allows you to use that time to work on other projects.
2. Access to experts
When you work with an experienced social media management company, you have some of the industry’s top professionals on your side.
Look for a team that knows how to help you get the most out of your social media efficiently and cost-effectively. Also, consider an agency that has testimonials from clients across a variety of industries, and are an official Facebook Marketing Partner.
3. Increased return on investment (ROI)
If you don’t have much experience with social media marketing, it can take some time to see ROI you’re happy with. This can make it difficult to get buy-in from company leaders.
When you work with a top social media marketing agency, their expertise and focus on producing results help them deliver impressive ROI quickly and cost-effectively.