What is a Slug & How to Optimize It

If you are new to SEO, you may have seen the term “slug” thrown around without seeing a good definition for it. In this article, we’ll cover everything you need to know about slugs, including what a slug is, why slugs are important, and how you can optimize them for your website. As you’ll see, optimizing your slugs is an easy and effective way to improve your website’s SEO.  What is a Slug? The term ‘slug’ originated on WordPress and is used to describe the part of a URL that comes after the ...
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How to Use Twitter to Boost Your SEO Rankings

In 2015, Google and Twitter made a pivotal agreement that gave Google full access to Twitter’s stream of information referred to as “the firehouse.” This decision allowed the search engine to start indexing tweets directly in the search results, meaning that using Twitter to boost SEO rankings became important for brands and businesses. Here are a few tips for taking advantage of this partnership to build your brand on Twitter and make it more accessible on the search engine results page. Ho...
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Build a Competitive Twitter Campaign for your Business

Most marketers use Google, Facebook, and Bing for Ads, yet there are thousands of users on Twitter every day that you may be missing out on. You may already know how to run an effective campaign for Google or Bing, but what does it take to run a great Twitter campaign? This guide will show you where to start in planning your Twitter marketing strategy, what steps you can take to break down the process, tips for making your own retweet-worthy content, and what you have to do to get the resu...
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How Meta Descriptions Benefit Your Site

Great website content is one of the top-ranking factors for a web page, but even the best content for an audience sometimes cannot be found by a user when other factors are not optimized. From the start, users a lot of times will need to click on a link to land on your web page and begin consuming your content. In most cases, they are given available links to click on when they type in a search query with keywords of the topics they are interested in finding answers for. While great content m...
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