Black Hat vs White Hat SEO

All SEO is not created equal. Search engine optimization, or SEO, involves editing web content so that websites rank higher on search engine results pages. The higher your site is ranked, the more people will visit it. The ultimate goal of SEO is to gain higher volume and quality traffic to your website. Back in the day, SEO-ers could use a variety of easy, deceptive techniques to rank highly on search engine results pages without consequence. However, as more and more companies started to...
More

How to Use Social Media for Web Marketing

Social media marketing, or SMM, is a marketing strategy that takes implements social networking sites like Facebook and Twi tter in order to achieve marketing and branding goals. Companies create content, images, and video that encourages viewers to share or like it on their social networks. This tactic is driven by word-of-mouth marketing, or unpaid promotion, in which satisfied viewers tell other people how much they like you. Word-of-mouth marketing is a cheaper and more efficient a...
More