With so many different marketing tactics to choose from, it may seem difficult to justify a social media marketing campaign, too. When you discover social media’s benefits for business, however, it’s easy to understand why social media is worth the investment.
Billions of users turn to social media networks, like Twitter, Facebook, and Instagram every day. Can your business afford to miss out on reaching these prospective clients? No matter your company’s size or industry, you don’t want to skip on social media marketing.
Still not convinced? Keep reading for the six top social media benefits for businesses!
1. Improve your ROI
One of the greatest perks of a social media campaign is that this marketing strategy is accessible to businesses of any size and any budget. How? It’s free to join any of these sites, from Facebook to Twitter to Instagram to LinkedIn.
When you examine the benefits of social media marketing next to the seemingly endless benefits that these sites offer, you’ll find it easy for your team and company decision makers to say yes to a social media marketing strategy.
Social media sites can help you generate new leads with low-cost measures.
While joining these sites may not cost you anything, advertising on social media can offer additional advantages. Even investing in the professional expertise of a social media marketing agency can help your business generate a bigger return on investment (ROI) from social media.
In some cases, your company may even partner with an influencer to maximize the performance of your social media marketing campaign. While influencer prices vary by platform, as well as number of followers and post engagement, they’re often seen as a cost-effective investment.
2. Build your brand awareness
Do you have a slogan for your business? Do you have a logo, value, or feeling that you want attached to your brand? Is it essential to get your products or services noticed by the right audience?
If you answered yes to any of the above questions, you’ll be happy to know that social media can help you achieve these goals. You can build your brand awareness, which can result in future purchases and loyal shoppers. Both accomplishments help your business grow.
Since social media sites contain such a broad and diverse array of users, it’s also easier to find your prospective clients on these sites — no matter what it is your brand sells. You can even focus your efforts on the networks used by your audience the most, like Instagram.
Whether you sell a product that appeals to most consumers or offer a niche service that may only appeal to a small percentage of the population, you can count on social media to get your brand noticed by the right audience.
3. Increase your search engine ranking
The successfulness of your social media marketing can have a significant impact on your ability to get noticed on search engines. If you generate a large following on Instagram, for instance, you’ll find that this accomplishment can enhance your visibility on Google.
When people research products or services offered by your business, you always want to ensure that you’re one of the top options in search results. When you get noticed by prospective clients, you’ll have an easier time acquiring them and generating higher sales.
On social media, you have the ability to achieve this goal.
Since sites such as Pinterest and Twitter push you to use specific hashtags and keywords or phrases, you’ll not only find your target audience more efficiently, but you’ll build your search engine visibility as well.
This strategy can help you reach current customers, as well as prospective ones.
Increased visibility in search results can also help your business drive traffic to your website. This qualified traffic can then explore your company’s products or services, which can move them closer to becoming a paying customer.
4. Engage your audience
While traditional marketing methods may reach your audience, they’re usually a one-way street when it comes to communication. You share your message with your consumers, but your audience can’t respond back to you.
Fortunately, this isn’t the case for social media.
When examining social media’s benefits for businesses, engagement is likely one of the top responses. When you have the opportunity to interact with your customers and prospective clients in real-time, you’re in a better position to expand the influence of your brand.
Engaging with your audience is an easy way to build trust in your company, too.
When you interact with your followers on social media, they’re much more likely to feel as though your business values their opinion. When consumers feel confident in your company, it makes it easier for them to invest in your business by purchasing your products or services.
Even if your company receives negative comments or reviews on social media, it’s essential to engage with these audience members. When you take this step, you can help dissatisfied shoppers become satisfied, as well as show that your business cares.
5. Identify your areas for improvement
One of the best features that social media networks offer to business leaders is constructive feedback. On sites such as Facebook, Instagram, and Twitter, users are more than happy to provide you with their opinions.
Not only does interacting with your audience enhance your engagement levels on these websites, but it also provides you with valuable information that you can use when looking to make changes or improvements to your business model, too.
When you learn more about your customers, you develop a better understanding of what works — and what doesn’t work — when marketing your brand. Surveys and questionnaires on these sites also provide you with insight into the products or services favored by your consumers.
6. Remain at the forefront of your customers’ minds
While your customers aren’t likely to visit your website every day, you can bet they’ll scroll through their social media feed at least once or twice per day. For your company, this offers an excellent opportunity for staying fresh in consumers’ minds.
Every time one of your current or prospective clients logs into a social media site or app, you can remind them of your business and brand through advertisements, engaging posts, live events, and more.
It isn’t enough to create a Facebook or Pinterest page for your business and then sit back and wait for users to log onto these platforms. Post on a routine basis, but also monitor your posts and page to respond to user comments and reviews.
Getting started on your social media campaign
When done correctly, a social media marketing campaign can help you turn consumers into customers and clicks into sales. That’s why businesses invest in social media. It offers a range of benefits that can help your company grow your revenue, operations, team, and more.
Which leaves one final question — how can you begin your social media campaign today?
Don’t take on the task of building your brand, interacting with clients, and creating new content alone. At WebFX, we’re here to help. With our award-winning team of more than 200 digital marketing specialists, plus decades of history, we’re a trusted choice for businesses today.
Learn how our team can help by contacting us online today!