Inbound Email Marketing: Everything You Need to Know

A graphic for inbound email marketing
As a business leader, you're driven by the constant desire to expand your brand's influence and visibility. What better way to increase the effectiveness of your marketing campaign — and lead generation results — than with the proven strategy of inbound email marketing? With email marketing, you can improve your lead generation efforts, plus boost your brand awareness by messaging your customers directly and showing them that they play a valuable role in your business. Ready to learn more ...
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5 Tips to Improve your Email Marketing Strategy

With so many forms of communication out there, many people think that email marketing is long-gone, but it’s more important now than ever! Email is required in multiple areas of the Internet including creating social accounts, loyalty programs, and signing up for online shopping accounts.  The main reason email has lasted as long as it has, and will continue to thrive, is because email is the main way to get your information directly to who wants to see it. It also ensures that they receive i...
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3 Priceless Benefits of Inbound Marketing

With over 409 million people viewing over 22.9 billion blogs pages every month, and 90% of people choosing to receive email newsletters, as a business owner, why wouldn’t you adopt these tactics? In addition to blogging and email newsletters, eBooks, webinars, podcasts and social media marketing are all forms of inbound marketing that your company can use to generate leads and increase awareness online. Not only do these tactics help to keep your company’s name circulating, but there are a to...
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How to Use Automation in Your Marketing Strategy

Marketing is a 24/7 process with lots of moving parts. Those parts include content, social media, SEO, and analytics, just to name a few. There are so many things to do that it can be difficult for an entire team to handle it all, let alone one person. This is why so many marketers are turning to automation platforms to help them keep marketing programs in track. As with so many things, though, the devil is in the details when it comes to automation. Marketing automation can make your mark...
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What Is Lifecycle Marketing?

The goal of all marketing is to continually generate leads or make sales day after day. However, it costs far less to sell to an existing customer than to a new one. That’s why businesses go to great lengths to keep their customers coming back for more. Part of maintaining this relationship is knowing what a customer needs at various points in their relationship with your business. That's where lifecycle marketing comes into the picture. If you want to get more return for your market...
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