Whether you’re scrolling through your social media feed or browsing a website, video marketing is a strategy dominating every page on the Internet. Why? It works, which is why video marketing is a game changer for companies, from restaurants to manufacturers.
Ready to learn about the six benefits of video marketing for your business?
1. Enjoy greater rankings in search results
When it comes to your digital marketing efforts, you always want to increase your visibility and user engagement. What better way to achieve these goals than by growing your rankings in search results with engaging and relevant videos?
Search engines, like Google, crawl the world’s websites to find engaging and relevant videos that match the intent of users. For example, if someone searches, “how to clean a gutter,” search engines want to provide a video or website that answers that specific question with accuracy.
With video marketing, you can create videos that not only match user intent but also rank well in search results by investing in search engine optimization (SEO). Your team can also focus your videos on content that answers and resolves common pain points for your audience.
For example, if you’re a roofing company, you may create videos that discuss the different types of roofs, as well as how often you should replace your roof. You could also explore the process of maintaining a roof, plus signs that a roof needs replaced and more.
As you can tell, you have endless options when it comes to video content.
Keep in mind that optimizing your video for search will require some training. Your team should invest some time to learn about SEO, as well as best practices for it — maybe by watching some videos? If pressed for time, think about partnering with an SEO agency.
2. Promotes user sharing
Not only does video marketing encourage greater visibility, but it also makes it easier for users to share your content with others. That makes it possible for your content to reach your target audience and even go viral.
If someone sees an advertisement for your business in a magazine or hears a promotion for your company on the radio, it’s not easy to relay these advertisements back to others. With a video, however, people can share your content with a few clicks — and with a large audience.
You’ve probably shared tons of videos with friends, coworkers, and family members too.
Whenever you see a funny advertisement, encounter a thought-provoking video, or watch content that you know someone in your circle would like, you quickly share the video. With a video marketing campaign for your business, you can drive meaningful shares too.
For instance, your team can create a video campaign for your social media channels. Via social media, like Facebook or Twitter, you can encourage your target audience to share your content with their circle.
In some instances, your company may even incentivize video sharing. If you host a giveaway, for example, you may require users to enter by tagging a friend or family member in the comments or sharing your video on their profile.
While this approach varies in success, it can help your company earn valuable shares.
3. Offers multiple formats
Diversity is a powerful feature for a business plan — especially when it comes to marketing. Fortunately, video marketing provides you with dozens of choices when it comes to your video marketing strategy.
With video marketing for your business, you can use several video formats, including:
- Testimonials
- Informative or educational
- FAQ
- Instructional
- Behind-the-scenes
- Promotional
- And more!
The possibilities are endless when it comes to video marketing. For your team and agency, that means you’ll never struggle when it comes to brainstorming ideas for your next video marketing campaign.
For the best results, make sure you focus on video types that appeal to your target audience. If your market responds best to instructional videos, for example, don’t force testimonial content onto them.
If you do, you may see a decrease in views, subscribers, and even visits to your site. Even worse, your channel and videos could start to see negative comments, which your team will have to respond to if you want to follow video marketing best practices.
4. Puts a face to your brand
In today’s world, it’s difficult to form a genuine connection with your audience. If you fail to reach your target market successfully, you can’t reasonably expect users to invest in your brand. So how do you end this cycle of disconnection?
With video marketing, of course.
Videos break down the barriers that are often present in the interactions that occur with digital advertising. A written advertisement may reveal your company’s personality and values, but it lacks the visual appeal that shows your customers the face of your company.
With a smart video marketing campaign, you can show users why they should choose your business. From testimonial videos to educational demonstrations, you can count on video tactics to help you connect — and convert your audience.
5. Improve your conversion rates
When you invest in a new marketing tactic, you want to ensure your strategy enhances the value of your business. Fortunately, video marketing is great for companies of any size and across all industries because it produces a substantial return on your investment (ROI).
It also drives meaningful conversions.
Videos have the power to influence how your audience thinks. Have you recently launched a new set of products? Are you thinking about running an upcoming promotion? Do you have a lot of satisfied and happy clients who would enjoy showing your products or services in action?
Use video marketing for your business not only to reach your target market but also persuade them that your company is the best choice. With a user-orientated video campaign, you can maximize your conversions, resulting in new orders, subscribers, and more.
6. Complement your digital marketing strategy
You likely already have a mixture of different marketing campaigns going on in your business — and they can all benefit from video marketing. Whether you have an SEO strategy in-place or social media advertising campaign running, video marketing can enhance it further.
For example, your social media campaign could utilize some of your videos. You could share a clip with your followers, encouraging them to visit your website to see the entire video. Or, you can optimize your video for SEO, increasing its visibility to users online.
Whether they’re scrolling through Facebook or opening an email from your company, a quick video advertisement is a surefire way to capture their attention and make a great and memorable impact.
Are you ready to maximize your marketing benefits?
Videos are quickly becoming a dominating force in the marketing scene — and for a good reason. This trusted marketing tool is versatile, captivating and easy-to-share. For many business leaders, videos are the complete package.
While you may understand the benefits of video marketing for your business, you’re likely to have some questions about how you can get started. At WebFX, we have the answers that you need.
We boast a team of more than 200 digital marketing professionals with extensive knowledge in video marketing. Want to find out more about how you can kick-start your custom video marketing campaign?
Explore our video marketing services — or contact us online for more information!