How to Build a Social Media Strategy for Your B2B That Works

When you think about social media marketing, you’re likely to think of business-to-consumer (B2C) companies. That doesn’t mean you can’t develop a social media strategy for your business-to-business (B2B) operation, though. Developing an effective social media strategy can be a game changer for your B2B marketing plan. Whether you’ve steered away from social media networks due to a fear of failure or a lack of information, you can launch and benefit from a social media campaign now. Keep r...
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7 Killer Content Marketing Challenges (And How to Beat Them)

Creating top-quality, exciting content is a crucial component of your company’s overall marketing success. While you may know the importance of this crucial branding element, you’re also likely to confront a few content marketing challenges that can delay your content marketing success. If you ask business leaders, “What is your greatest content marketing challenge?" you’ll hear a wide range of responses. Fortunately, when you know more about your potential barriers, you're in a better positi...
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Why Use Social Media for Business? (6 Powerful Reasons)

If you could market your business on social media networks that have the potential to influence both consumers down the street and across the country, would you? If you're like most business leaders, you would. That’s why using social media for business is a growing standard. Social media allows you to connect with prospective customers located in every corner of the globe. It’s also a cost-effective marketing tactic that can help you nail your branding goals. What’s not to love? If you’re...
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How to Generate Your Leads and Boost Your Bottom Line

You’ve handed out flyers to passersby who walk by your store’s front door. You've networked with local businesses. You've dabbled in radio advertising. But when it comes to how to generate leads, these strategies aren’t working. So, what should you do? If you’re wondering how to generate leads and engage in marketing tactics that create meaningful results, there are a ton of strategies you can use. Keep reading to learn about nine proven tactics! (more…)
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