Social media is more important in the world of online marketing than ever. Nearly every business can justify having a presence on social networks, whether it's a Twitter account, several boards on Pinterest, or a Facebook Page. Facebook continues to be the social media network of choice for many brands and companies, and it's with good reason: the platform makes it easy for brands to engage with their fans and followers, and makes two-way communication both easy and public (which definitely he...
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Month: April 2014
5 Call to Action Examples That Work
Newflash: "click here" is not an effective call to action. In this growing digital world, consumers are more inundated than ever with marketing messages. To stick out, and to get those potential customers to do something, your call to actions need to be truly inspiring.
A good call to action is:
Compelling -- giving the reader a real reason to click
Benefit-focused -- telling the reader how they'll benefit from the click
Clear -- telling the reader exactly what will happen when they c...
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