6 Benefits of Video Marketing that Your Business Can’t Ignore

Whether you're scrolling through your social media feed or browsing a website, video marketing is a strategy dominating every page on the Internet. Why? It works, which is why video marketing is a game changer for companies, from restaurants to manufacturers. Ready to learn about the six benefits of video marketing for your business? (more…)
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Inbound Email Marketing: Everything You Need to Know

A graphic for inbound email marketing
As a business leader, you're driven by the constant desire to expand your brand's influence and visibility. What better way to increase the effectiveness of your marketing campaign — and lead generation results — than with the proven strategy of inbound email marketing? With email marketing, you can improve your lead generation efforts, plus boost your brand awareness by messaging your customers directly and showing them that they play a valuable role in your business. Ready to learn more ...
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4 Ways to Track Traditional Marketing Efforts Digitally

Traditional marketing techniques, also known as outbound marketing, still have a presence in a largely digital world. However, the popularity is decreasing significantly due to the cost and risks associated. Most traditional marketing efforts have a long timeline from creation to delivery, and some traditional marketing techniques are simply outdated. Some examples of traditional marketing techniques include television commercials, billboards, and newspaper ads. If you like your traditi...
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What Is a Microsite and Do I Need One?

Websites are a great way to showcase your company, expand your reach, and capture leads for your business. For some businesses, however, their company grows to a point where they have additional needs that can’t be met with their original website. The solution to the problem isn’t always as simple as just adding new pages – the most worthwhile solution is to create a microsite. Microsites are used when your business has a specific need that should be separate from your business site. Your ...
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Why CRO Is Just as Important as SEO

Marketing spend is one area that you shouldn’t skimp on – after all, your allotted marketing budget determines how much you can advertise, what strategies you can implement, and overall, how much brand awareness and revenue you drive for your company. If you made the smart decision to spend a portion of your budget toward improving the digital presence of your business with search engine optimization (SEO) and search engine marketing (SEM), it’s money well spent – however, you should also con...
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Posted in SEO

Blogging Isn’t Important – It’s Necessary!

Of marketers that blog, 82% say they receive a positive return-on-investment from their inbound marketing activities. When you own a business, how you connect with your target audience online is half of the battle. You might have the most amazing product that could revolutionize the way people live, but if no one knows about it, you won’t make sales. There will always be a handful of customers that will have a deeper knowledge of your products because they have already done extensive web r...
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Why Every Marketing Campaign Should Use A/B Testing

When you first created your website, you designed pages with text, links, images, and buttons you felt would generate the most traffic. But, creating a successful website is an ongoing process that requires you to constantly make edits, updates, and adjustments in order to bring in new customers and generate leads. That's where A/B testing becomes crucial to your marketing campaign. If you’re interested in improving the user experience on your website and increasing sales or conversions, it i...
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What are Long-Tail Keywords and How Can They Help my Inbound Marketing Campaign?

Keywords are one of the most important parts of your marketing campaign. Without them, you won’t be able to reach your target audience, or rank in search engines for the keywords your audience is looking for. Though basic keywords are important, long-tail keywords or keyword phrases are even more important. On this page, we’ll take a look at long-tail keyword research - a powerful kind of search term that can lead to more conversions, lower your costs, and drive your specific target market...
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Posted in SEO

How to Optimize Content for Target Keywords

No matter what industry you work in, gathering target keywords can make or break your marketing campaign. Your target keywords allow you to attract your most qualified audience to your website and let Google know that you’ve created content specifically for your audience. But before you implement your target keywords in your content, you have to find them first. Keyword research can sometimes be a daunting task, but with the right tips and tools, you can find the perfect keywords to increa...
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33 Internet Marketing Terms to Know

Do you currently have an Internet marketing campaign, but want to learn more about the terminology used in the industry? Or is your business interested in creating an Internet marketing campaign, but aren’t sure about the slang used by the professionals? We’re here to help. Here’s our guide to 27 Internet marketing terms you should know - including their definition and their importance in the world of Internet marketing. Let’s start with the basics of Internet marketing In this section, we’...
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