You already know that SEO, or search engine optimization, refers to the process of formatting your website and other online content to generate as many clicks as possible. But that's the last step in your online marketing strategy, not the first.
Before you can use what works and what doesn't, you need to know what strategies are serving you best. Pay-per-click advertising is one of the quickest ways to gain this information.
What is pay-per-click advertising?
Pay-per-click, or PPC, advertising is pretty self-explanatory. Unlike marketing strategies that charge you according to who might respond, pay-per-click online advertising costs are measured only by the clicks they generate. Inbound Marketing Inc's advertising specialists will research your targeted audience and develop keywords and calls to action for PPC ads best suited to reach that market.
You'll know right away whether the ad, website, and keywords you use are actually driving more business your way. The better the keywords and targeted ads work, the more clicks you get. But you need a strong pay-per-click strategy before your campaign can get off the ground.
Inbound Marketing Inc. can help you launch your pay-per-click campaigns.
With our help and PPC experience, you'll be able to know how your campaign is performing as soon as you start it.
There are a lot of reasons why an online ad works or doesn't work. Maybe the keywords aren't right for your audience, or the offer isn't that compelling. Whatever the reasons for the success of your ad, our pay-per-click services can help you find them and maximize them for better results.
Our online marketing experts will create great ads based on your specific business and goals, then run and test these ads for effectiveness, revenue, and other important metrics.
After we’ve gathered that data, we'll recommend steps to optimize your future ads, then repeat the process over and over until your ads are getting the best results possible. Our insights will give your SEO strategy that extra boost it needs to get more visitors and conversions on your website.